Course Project

Topics: Innovation, Strategic management, Technology Pages: 5 (1183 words) Published: January 24, 2013
Term Project
Objective | Term Project Description | Ideas to Help Prepare the Course Project | Final Paper Rubric | Citation Help


The objective is to complete a written plan that will suggest a practical Strategic Direction for a company.

Term Project Description

This course requires the completion of a comprehensive Strategic Plan. You have a choice to use either an existing company or a fictitious company. In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company. The Plan will have 7 sections. The 6 sections will reflect each of the 6 TCOs plus a bibliography. Each section will be 2 - 3 pages in standard business proposal format. The sections are:

1.Strategy (TCO F)
2.Core Competencies (TCO C)
3.Industry Dynamics (TCO A)
4.Technology Sourcing and Internal Innovation (TCO D)
5.Product Development Strategy (TCO E)
6.Strategy to protect innovations (TCO B)
7.A bibliography listing your references for the project

Ideas to Help Prepare the Course Project

Section 1 - Strategy
TCO F - Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization. This is the most important part of the project, because it sets the direction for all other sections. In this section, you establish the strategy for an organization. Often people refer to this component as the "Vision" or "Mission" of a company, but it is not. The Vision for a company could be that you want to be a market leader. However, the technology strategy tells everyone how you will achieve that market leadership. The technology strategy tells the various stakeholders - employees, customers, community, and stockholders - what you are going to do to achieve that market leadership. This strategy should be very clear and easy to understand so that everyone will be "on the same page" when it comes to working together toward that goal. In this section, you should describe what "SHOULD" be the strategy of a technologically driven company. You should focus specifically on the technology strategy. You should think about all the things we learned in the class that will determine a strategy that will help the company succeed. Remember that you can use either an existing company or a fictitious company. If you choose to use an existing company, you can visit their web site to see if their strategy is listed. Or you can do a web search on their technology strategy to see if anyone has written any stories about their strategy. For a fictitious company, you should make up a technology strategy that fits that type of company. Examples of a Technology Strategy:

Verizon Wireless - Have the best network of all wireless carriers •Honda - Build the best engines
Keller - Deploy the best Internet based on-line and blended education technology, not build it, not own it, but use a 3rd party to provide it •Intel - Have the fastest and most powerful CPUs
The key is to be able to describe the strategy in a 1 or 2 sentence summary and in detail as well. The description should start or end with the simple sentence statement of the technology strategy. However, there must be sufficient detail to explain why that is the right strategy. Section 2 - Core Competencies

TCO C - Given an organizational and industry context, identify the core technological competencies of the organization. Like all subsequent sections of the project, this section is based on the Strategy Section. Example:

Verizon Wireless Strategy is the having the best Network. Thus, the core competencies will be built around the network. Things like RF Engineers and wireless security experts would be detailed •Intel's strategy is to build the fastest most powerful CPUs. Thus their core competencies will be built around CPU engineering •Keller's strategy is to deploy the best on-line...
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