Fairness and Diversity in Workplace: Toyota

Topics: World Rally Championship, Toyota Motor North America, Toyota Pages: 5 (2235 words) Published: August 9, 2013
Fairness and diversity in workplace.
By the advance of technology and society are getting more knowledge about rights and legal law. Discrimination, prejudice and stereotype are main issue either in society or among the organization. Diversity can be define as difference in various way, while in workplace diversity refers to the differences of people in ethnicity, age, gender, social status, religion and add on with sexual identity, social economic status and even education level (M. Janssens, C. Steyaert, 2013). According to Ferdman (1997), the value of fairness in diverse ethnicity is different as it can be view by different perspective such as associated value of the ethnic, oppurtunities given , discrimination , fair assessment and also view of person. As in our case study, Toyota are facing program due to the rapid gloabalization and diversity and fairness can help in solve the problem as through diversity program can help employees in oversea more understand towards the Toyota as there are many branches of Toyota in the world. Toyota was origin in Japan and widely spread the branches all over the world, in year 1957, Toyota North America established first branch in USA( From 1957 to the 21st Century Toyota Moving Forward with America, 2013). As what state in the article, most of the workers in Toyota North America was American, this show that Toyota’s sign towards applying diversity into the organization by hiring employees other tha Japanese. In 2001, Toyota had announced on spending about 7.8 billion to undergo the diversity program in ( Toyota Motor Corporation Corporation, 2001). In the report Toyota's 21st Century Diversity Stratergy (2001), Toyota had set a target for ten years diversity program with two principle; first, to continously improve in every aspect of business and follow by respect for people. In order to archieve the ten years target, Toyota had a series of action to apply fairness and diversity into the organizaition starting from recruit for employees, suppliers, dealers and advertising (Toyota Motor Coporation, 2013). Toyota had imply different types of stratergies into those four aspect of diversity. In recruitment, Toyota had recruited employees regarding of different gender, ethnicity , religion and working experience. Other than that, Toyota did engage more money and business with diversed or minor supplier and dealers with different products by established two program Opportunity Exchange and the Tier II Sourcing Program (Supplier Diversity Fact Sheet, 2013).Toyota had planned to cooperate with African- American advertising company in promoting Toyota’s car as part of the diversity program because about 15 % of customers of Toyota are minors in USA (Toyota's 21st Century Diversity Stratergy, 2001), By coorperate with minority advertising company helps Toyota in exploring the minority’s market in USA. Moreover, one of the competitors of Toyota in car manufacturer industry, Ford also applies similar diversity policies into the management like what Toyota did. Ford is one of the companies who practice diversity from the beginning of the company is established. Ford had been provided the every employee equal opportunities in working in Ford regarding to different of religion, gender, age, ethnicity and background (Ford, 2013). Other than that Ford also provide opportunities for people with disabilities, different religious preference, women to work in Ford with the equal treatment. Ford Company had come out with vision as “diverse and inclusive environment." By the implement of the vision, ford had five key elements in the vision which emphasize on leading the way, diverse workforce, respectful and inclusive, work environment, work life integration and external partnerships. Despite of focusing diversity on employees, Ford also carry out diversity in suppliers and dealers. According to the Executive Reaction Report (2006), Ford had developed a inclusion and diversity plan into their...

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