Evolution of quality
Introduction
The purpose of this assignment is to analysis quality products of Nike Company, which produces athletic footwear and apparel worldwide. Nike products have high quality value because Nike is the best company in the world which produces athletic footwear apparel worldwide. As well, Nike has customer service which assist their consumers to purchase their products online, also they can help a firm to improve their quality products due to clients can give their opinion about the products and how the company is able to develop. Hence, the main purpose of Nike is to achieve customer needs in terms of development new product innovation, Consumer connection and affinity for brands and products. Furthermore, there are many competitors of Nike in the wide world, such as Adidas, Reebok, Woodland and Bata, however, the main competitor is Adidas and the main compete product is athletic footwear. Thus, this assignment would focus in one product of Nike which is athletic footwear.
1.0: Explanation of Quality
There are different meaning of the quality, however in this assignment would explain the quality in terms of business. Quality means to economically produce goods or services which satisfy customers' requirements. As well, quality of a product or service is fitness of that products or service for meeting or exceeding its intended use as required by the customer (Amitava 1998). Quality as the totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied needs. As a result quality an important element for customer to purchase or usage service or product of the firm. Therefore, some people view quality as meeting the customer needs or satisfying the customer. Furthermore, most consumers have difficulties in defining quality, but they can know when they see the product or usage
The purpose of this assignment is to analysis quality products of Nike Company, which produces athletic footwear and apparel worldwide. Nike products have high quality value because Nike is the best company in the world which produces athletic footwear apparel worldwide. As well, Nike has customer service which assist their consumers to purchase their products online, also they can help a firm to improve their quality products due to clients can give their opinion about the products and how the company is able to develop. Hence, the main purpose of Nike is to achieve customer needs in terms of development new product innovation, Consumer connection and affinity for brands and products. Furthermore, there are many competitors of Nike in the wide world, such as Adidas, Reebok, Woodland and Bata, however, the main competitor is Adidas and the main compete product is athletic footwear. Thus, this assignment would focus in one product of Nike which is athletic footwear.
1.0: Explanation of Quality
There are different meaning of the quality, however in this assignment would explain the quality in terms of business. Quality means to economically produce goods or services which satisfy customers' requirements. As well, quality of a product or service is fitness of that products or service for meeting or exceeding its intended use as required by the customer (Amitava 1998). Quality as the totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied needs. As a result quality an important element for customer to purchase or usage service or product of the firm. Therefore, some people view quality as meeting the customer needs or satisfying the customer. Furthermore, most consumers have difficulties in defining quality, but they can know when they see the product or usage