According to the article, Rhino poaching is in no way shown as moral. The ethical issues I see are that people are ignoring the fact that this horrible act is occurring and many people who do know about it won’t do anything about it, but are able to waste time watching pointless videos. The You Tube interventions took a moral approach to help with the petition. Although some were offended, the majority signed the petition and became more aware of the world around them. Utilitarianism
When studying the supreme principle of morality as utility, we must first examine the definition of utilitarianism. Utilitarianism the effort to answer the question of man ought to do. For a utilitarian, the answer is simple: Act to produce the best consequences possible for the greatest number of people possible. In this, liberty and harm are treated as an equal. The end goal is to produce a general welfare or Arthur’s collective well- being. Jeremy Bentham, one philosophical view we examined defined utilitarianism as the ethical system that judges actions to be moral to the extent they maximize happiness, producing pleasures, and preventing pains. According to Bentham, there is a possibility of good and bad consequences however; preventing suffering is what matters through pleasure and the avoidance of pain. John Stuart Mill was a follower of Benthams, and he came up with the principle of utility. He stated that “Nature has places mankind under the governance of two sovereign masters” these masters are pain and pleasure. This is an experience based principle. We learn through experience that we are governed through pleasure and pain. According to Brandt’s view on utilitarianism, if all you do is add up numbers, there still a possibility of producing an immoral outcome. Singer’s principles also exemplified this.
In the article “YouTube Interventions to Save the Rhino”, Utilitarianism is exemplified in that there was a greater outcome for a...
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