Downy Confusion Rhetorical Analysis
Kristina Shakes
English 103
Michael Lucas
To Believe or Not to Believe Many people in our world today experience great dreams and wishes, we are known to call them fantasies that we have and would like to come true. Downy Infusions makes using their product look like you will enter the world of your dreams. The logos in the advertisement is trying to communicate that your life will be dramatically changed by using this product. Downy, a widely recognized and respected company, that manufactures a wide range of different products. It is very unrealistic and claims to simply do much more than it is really brought in to be. Downy Infusions features an advertisement in People magazine that promises a lot more than a fabric softener or laundry …show more content…
Having such a broad statement “Be Unforgettable” is very interesting in my opinion because nobody truly understand how this laundry detergent and fabric softener could make someone unforgettable. Saying you will be unforgettable is wrong to say because as some people may like or dislike the product, it could never make anyone unforgettable. In the text in Figure 1 it also tries to explain that “You’ll remember the days you wear it”. This statement is very false because not only is this just laundry detergent, it doesn’t don’t much more than if you were to go to the dollar store and pick up some laundry detergent there. In the background of the advertisement, it looks as if they are portraying Downy Infusions to smell like a beautiful garden full of pink roses or flowers. As anyone would be thinking about how false that information can be, think of all the possible reasons as to why they would try and trick people about the scent. Along with the flowers, it seems that in advertisement there is a racially ambiguous girl as the main model trying to sell the product. She is very attractive and gives good vibes to the advertisement. She is wearing a beautiful floral dress that compliments the background of the garden that this particular laundry detergent is supposed to smell like. This immediately draws attention to her and …show more content…
On the next page of this Downy Infusions advertisement I was distracted by some important news Peoples magazine had to tell their readers about how the US Navy SEAL’s found Osama Bin Laden. As you are thinking that this may not have anything to do with the Downy advertisement, it strongly does. The advertisement immediately did catch my eye but shortly after, I was distracted by the news article, which happens to be much more important than laundry detergent. After reading the short news article, truthfully forgot all about what Downy Infusions was trying to advertise and sell its potential customers in a way that they believe their words and picture will trick them. This interruption ties in with the rhetoric term kairos and continues to enhance the fantasy world implied by this
English 103
Michael Lucas
To Believe or Not to Believe Many people in our world today experience great dreams and wishes, we are known to call them fantasies that we have and would like to come true. Downy Infusions makes using their product look like you will enter the world of your dreams. The logos in the advertisement is trying to communicate that your life will be dramatically changed by using this product. Downy, a widely recognized and respected company, that manufactures a wide range of different products. It is very unrealistic and claims to simply do much more than it is really brought in to be. Downy Infusions features an advertisement in People magazine that promises a lot more than a fabric softener or laundry …show more content…
Having such a broad statement “Be Unforgettable” is very interesting in my opinion because nobody truly understand how this laundry detergent and fabric softener could make someone unforgettable. Saying you will be unforgettable is wrong to say because as some people may like or dislike the product, it could never make anyone unforgettable. In the text in Figure 1 it also tries to explain that “You’ll remember the days you wear it”. This statement is very false because not only is this just laundry detergent, it doesn’t don’t much more than if you were to go to the dollar store and pick up some laundry detergent there. In the background of the advertisement, it looks as if they are portraying Downy Infusions to smell like a beautiful garden full of pink roses or flowers. As anyone would be thinking about how false that information can be, think of all the possible reasons as to why they would try and trick people about the scent. Along with the flowers, it seems that in advertisement there is a racially ambiguous girl as the main model trying to sell the product. She is very attractive and gives good vibes to the advertisement. She is wearing a beautiful floral dress that compliments the background of the garden that this particular laundry detergent is supposed to smell like. This immediately draws attention to her and …show more content…
On the next page of this Downy Infusions advertisement I was distracted by some important news Peoples magazine had to tell their readers about how the US Navy SEAL’s found Osama Bin Laden. As you are thinking that this may not have anything to do with the Downy advertisement, it strongly does. The advertisement immediately did catch my eye but shortly after, I was distracted by the news article, which happens to be much more important than laundry detergent. After reading the short news article, truthfully forgot all about what Downy Infusions was trying to advertise and sell its potential customers in a way that they believe their words and picture will trick them. This interruption ties in with the rhetoric term kairos and continues to enhance the fantasy world implied by this