Rhetorical Analysis David Zinczenko is the editor-in-chief of Men’s Health magazine and the author of numerous best-selling books. Zinczenko is a man known for his work; his work and credibility shines bright because he has contributed op-ed essays to the New York Times, the Los Angeles Times, and USA Today. He has also appeared on Oprah, Ellen, 20/20, and Good Morning America. The fact that he is so accomplished in the area of eating healthy shows just how credible he is when it comes to discussing fast food vs. the eater. Zinczenko believes that the fast food industry is partly at fault for the growing rate of obesity. Although Zinczenko’s background and accomplishments gives us the evidence we need to know in order to trust his judgments, his emotional way of getting his points across make a difference as well. In the beginning of the essay, Zinczenko tells us about himself and how he grew up with troubled parents who weren’t together, and with very little options of what to eat for lunch and dinner every day. He explains that his options were mainly fast food, which caused him to be an overweight teenager. In other words, he uses his story of himself as a teenager growing up with family problems to draw people in and get them to sympathize with the overweight teenagers and get them to see that it is not all their fault and that it is, in fact, partly the fast food industry’s fault. One of his final arguments is that without warning labels on fast food industry products, we will see more sick, obese children and more angry parents.