Old Spice Advertisement Analysis in Game Informer

Topics: Olfaction, Fighter aircraft, Odor Pages: 2 (780 words) Published: December 12, 2010
In the magazine Game Informer an advertisement for Old Spice caught my eye. The reason for this was because it was large scale, in your face, and took up two pages. The way that this ad established and reinforced the brand name was very clever. The ad used very neutral, warm welcoming colors such as dark orange, and blue with bold white text. This seems to be a typical old spice ad in my eyes. I say this because the way old spice portrays its self is humorous but at the same time, without a doubt seriously manly. This is an obvious point, because in the add the man is covered in the old spice foaming body wash while riding a giant crow away from the sunset while being struck by lighting. This makes a very bold point that it is the manly of manliest body washes. This is apparent because not any average man could tackle riding a giant crow as well as a substantial lightning strike all while covered in a foamy blanket of body wash.

When it comes to the question of what I think they are trying to create, I believe they are trying to portray this superior man of men image. I am able to link this ad with others that I have seen for old spice in the same manner. Such as a commercial I remember about “the man that your man could smell like” the slogan of the ad is that “We're not saying this body wash will make your man into a romantic millionaire jet fighter pilot, but we are insinuating it.” This reinforces my point that the company Old Spice is trying to create a superior image that their body wash represents.

Back to the magazine ad, I feel that creating this superior image targets young as well as older men. They appear cool to a younger age group while also targeting a more middle age group that represents everything they could have been in their lives, but can be by using their body wash so as insinuated in the commercial I talked about previously.

The placement of this ad in the magazine is more towards the end. The ad itself is outlined by a white...
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