Sesana Manipulation

Through the manipulation of culture, advertisement companies have inserted a self-conscious effect in order to manipulate the customer into buying the product. An excerpt from Nancy Day article on “Advertising: Information or Manipulation?”, “... Who worried about dandruff. Who was embarrassed by teeth that weren’t blinding white… Who knew that houses had to be deodorized…?” (Day). In this excerpt from Nancy Day’s article the use of rhetorical questions pauses the reader to think deeply on how advertisment have manipulated the culture to create a market in which citizens have been lead to believe that one must have impeccable teeth, nice hair and a pleasant house. In order to achieve this, companies had to very diligently plan there advertisment
In ancient year houses would be full of different aromas from freshly cooking food to the scent of human body but perfume spray companies have influenced society views into believing it is nasty and gross and to be modernizing your house must always smell good and “clean”. “Clean” because a human scent doesn't mean you're dirty or smell bad it is just how you smell, however, scent dispenser companies have created that type of negative connotation. In my lifetime the commercial that has a key manipulation to ideas and expectation is the various Carl's Jr commercial in which they display a semi-nude attractive model sexually eating a burger. The commercial creates an idea that to be the perfect woman you must have a sexy body with breast and bums and this idea has been widely use in cosmetic and other female product where advertisement objectify women. In results it manipulates the female culture into believe that in order to be like the model you have to buy this foundation, or mascara, or lipstick or these