Dodge Commercial Analysis

Topics: Pickup truck, Super Bowl, Dodge Ram Pages: 3 (927 words) Published: April 9, 2013
Planned Paradise and a Truck
As we live our lives we interact with thousands and thousands of different ads. Whether these are done through the television, radio, magazines, or billboards; they catch our eyes and stay in the back of our minds. With commercials, they strive to be very noticeable and out there. During the super bowl, the commercials strive to get their stuff out there during the many commercial breaks in the game. A lot of these commercials are funny, colorful and memorable. One commercial in particular struck my attention and I found it amusing and very nostalgic. The commercial opens up on a snow covered field with one black cow, as soon as the image fades the narrator starts in with ‘On the 8th day, God looked down on his planned paradise and said I need a caretaker, so God made a farmer.’ It switches images every few seconds, as the voice says what God needed in the caretaker. The video is about two minutes long, featuring thirty seven different images featuring mostly older men and women with a few children all fitting the stereotypical ‘farmer/cowboy’. The commercial was aired by Dodge for the super bowl during the second half of the game. The commercial itself is portraying a very strong loving character called the farmer. It uses a very dramatic voice narrating the commercial that sounds like a voice coming through an old radio, as if the commercial is an old country sermon. The voice also brings a lot of emotion into the commercial. The narrator talks about the farmer’s traits in explicit detail using a lot of good adjectives making them seem like the perfect caretaker. A weird and different thing the commercial does is that throughout the entire thirty seven images, the truck is only portrayed five times. Also the images they use are mostly in black and white or dramatic monochromatic images, showing an array of people who fit the stereotypical image of the southern farmer. Considering the fact that the commercial plays during the...
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