Budweiser Rhetorical Analysis Essay

Budweiser is an American beer that is made in America. In 2015, they put out a commercial during the Super Bowl called “Lost Puppy.” The speaker of this commercial is Budweiser with the target audience of beer drinkers. The ultimate purpose of this commercial is to sell more Budweiser beer. Budweiser uses this very short story about a puppy becoming lost and eventually finding its way back home because people are going to want to watch it start to end to see how the story plays out. The commercial starts off with the ideal American man walking out the barn door with a brown and white Clydesdale horse. The song “I’m Gonna Be (500 Miles)” plays in the background. Next a puppy emerges from the hay and wonders outside. The horse proceeds to nay at the puppy as if to warm it to stay inside the barn. The puppy wonders into a car trailer and is closed. The owner wonders where his puppy went but continues to leave without knowing the puppy is in the trailer. After a sudden stop, the door opens and the puppy runs out into the street. The owner
This is what gives the company their public image. Budweiser uses the golden retriever puppy as their face of the commercial, while Budweiser is the actual speaker. This puppy is relatable because dogs are considered man’s best friend and golden retrievers are family oriented dogs. The other main character, the Clydesdale horse is used because they are the living embodiment of America’s great industrial spirit. The location of the farm gives the audience an image of America. The man used in this commercial is a white, American man who wears a Budweiser hat throughout the commercial, appears to be a farmer and looks like a trustworthy man. He is almost the image of the ideal American man. With the use of this particular actor, Budweiser is showing that they are for hard working