"Pickup Truck" Essays and Research Papers

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Pickup Truck

The Evolution of the Dodge Truck The history of the Dodge truck has been a very colorful one. From the very first model, built by The Dodge Brothers Company in 1914 and modeled after Ford's Model T, to the 2004 Hemi powered Dodge Ram truck that we see on the road today. Dodge trucks have come far over the years, from advances in body styling to advances in motor technology. The early years of the Dodge truck, 1918 – 1950, proved to be the designing years of the truck. The original intention...

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Ford V.S Chevy Trucks

What The Truck? When it comes to American-made vehicles, one can argue which manufacturer is best, but that argument may not hold true for both cars and trucks. The featured model trucks from the American manufacturers Chevrolet and Ford are very similar in comparison, however a few distinct differences from each may sway ones opinion as to which is the elite model. The latest full-sized stock models for each manufacturer will be evaluated for overall stock performance based on horsepower, torque...

Premium Ford F-Series, Gasoline, Chevrolet Silverado 666  Words | 3  Pages

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The Ram Truck: Marketing Strategy

comes to vehicles. One specific area of the automobile market are trucks, more specifically is the Ram truck. Dodge Ram has been around since 1981. Truck sales have hit an all time high since 2007 proving that fuel prices are not affecting sales as much (Ross, J. 2013). The big three, Ford, Chevy, and Ram continue to fight each other in the truck selling business and have cut-throat marketing to try to be the best and on top of truck sales. Ram has gotten rid of the Dodge name and goes exclusively...

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Best Truck

English 101 12 Dec 12 The Best American Truck Trucks are a necessity for many Americans. Trucks serve many purposes such as using them for work, customizing them for show, or tuning them for a sportier ride. The truck that has shown to be the best in its class would have to be the Ford F250 Super Duty. This truck has the appearance of a hard working truck, is built the toughest to handle anything in its path, and is the safest truck on the market. Ford trucks were specifically designed to be tough...

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Ford Motor Company

utility vehicle. Since then, multiple companies have launched their own hybrid vehicles and created much more competition throughout the hybrid market. While Ford F-Series trucks have been the leader in industry sales for the last 33 consecutive years, the demand for these vehicles have dropped. Pickup and Heavy Duty trucks have been impacted by tightening regulations on emissions and gas mileage. Gas prices continue to rise and these vehicles consume more miles per gallon than most vehicles on...

Premium Pickup truck, Dearborn, Michigan, Automotive industry 1303  Words | 6  Pages

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Analysis of Ford Motors

its geographical and organizational structure. The automotive business division consists of the design, development, manufacture, sale and service of cars, trucks and service parts. Through this division, Ford produces a wide range of vehicles including cars for the small, medium, large and premium segments; trucks; buses/vans full-size pickups; sport utility vehicles (SUV) and vehicles for the medium/heavy segments. In Financial Year FY2009, the company sold approximately 4,817,000 vehicles at wholesale...

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Marketing Strategy of Ford Motor Company

Marketing Strategy of Ford Motor Company Ford Motor Company was built on superior products and that still exists today. They have an exceptional line of cars and trucks, which ranges from the Model-T to today’s Ford Focus and F-Series, the best selling car and truck in the world. Their current product line up is the strongest in their history and is still getting stronger. This year they added the new Ford Explorer, Thunderbird and Expedition in North America, Ford Fiesta in Europe, the new Lincoln...

Premium Station wagon, Ford F-Series, Ford Motor Company 1160  Words | 5  Pages

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general motors like a rock

Lechtzin, Director of Legal and Safety Issues, GM Communications Staff, New Center One Building--7305, 3031 West Grand Boulevard, Detroit MI, 48202. A segment on the GM pickup trucks was broadcast on the McNeil-Lehrer Report, November 30, 1993. The issue has three components: 1) the dispute over the safety of the pickup trucks, 2) the Dateline program, and 3) the public’s perspective on this affair. The issue that underlies all of these is safety. With respect to the Dateline segment, it...

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Advertisements Built Ford Tough

are schemed with just the right qualities to attract as many male consumers as possible. <br> <br>The January, 2001 issue of Popular Science depicts a classic, two-page advertisement from the Ford Motor Company displaying its new F-150 SuperCrew pickup truck. From the colors of the ad, to the write-up found on the pages, it is very clear that the purpose was to attract males by using some of advertising's basic appeals. <br> <br>The advertisement appeals to men by providing an outlet for their need...

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Ford Superbowl Commercial Analysis

this paper is to analyze how Ford’s 2016 “Battle Tested” Superbowl commercial uses elements of the rhetorical triangle to persuade audiences into buying the Ford F-150 half-ton truck. Ford using military grade aluminum alloy for the body of the F-150 and using high strength steel for the frame revolutionized the half-ton truck category. The transition between steel and military grade aluminum alloy is a crucial change in the automobile industry. The advertisement provides an impressive example of logos...

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