Ethos Pathos And Logos Commercials And Articles
Logos, Ethos, Pathos- commercials and magazine articles
Chris Prunesti
Logos- My first example is the logos commercial. The commercial starts out with a television on and the announcer is talking about the super bowl. The TV suddenly goes out and words flash across the screen, what would you do if your TV went out? Then it says the 2015 Chevy Colorado has built in Wi-Fi so you could stream the game. This is trying to convince through logic.
Platos- The next is Platos that deals with the emotions of the viewer. It shows a girl, Amy Purdy, who is running and has no legs. She has fake legs. It shows her doing all this incredible stuff like dancing, snowboarding, running, and modeling. It is saying that just because she has no legs doesn’t mean that it slows her down. And a voice in the background is going on about how tough he is. This all builds up to show the new Camry coming out and how unstoppable of a car it is.
Ethos- In this we use the credibility of a famous actor. The one I am using is a T-Moblie commercial with Kim Kardashian talking about how tons of gigs of data go unused each month. She then says that the data should be used to see her makeup, outfits, backhand, and vacations. This was kind of dumb to me but I guess it will sell.
Magazine articles:
Platos- a magazine article in time magazine is my example. It talks about how 183 people were sentenced to death over the 2013 police murders. They say it was the Islamic brotherhood who were angry over the government’s crackdown on them. I think this appeals to emotions because I am sure a lot of people were very devastated over the death of the policeman and have been waiting a while for the sentencing.
Ethos- The next article is ethos. This article is also in time magazine. It is a new recommended amount of sleep by the National Sleep Foundation. It gives new statistics on how long each age category sleeps. The establish credibility because they are the ones that research how much sleep everyone
Chris Prunesti
Logos- My first example is the logos commercial. The commercial starts out with a television on and the announcer is talking about the super bowl. The TV suddenly goes out and words flash across the screen, what would you do if your TV went out? Then it says the 2015 Chevy Colorado has built in Wi-Fi so you could stream the game. This is trying to convince through logic.
Platos- The next is Platos that deals with the emotions of the viewer. It shows a girl, Amy Purdy, who is running and has no legs. She has fake legs. It shows her doing all this incredible stuff like dancing, snowboarding, running, and modeling. It is saying that just because she has no legs doesn’t mean that it slows her down. And a voice in the background is going on about how tough he is. This all builds up to show the new Camry coming out and how unstoppable of a car it is.
Ethos- In this we use the credibility of a famous actor. The one I am using is a T-Moblie commercial with Kim Kardashian talking about how tons of gigs of data go unused each month. She then says that the data should be used to see her makeup, outfits, backhand, and vacations. This was kind of dumb to me but I guess it will sell.
Magazine articles:
Platos- a magazine article in time magazine is my example. It talks about how 183 people were sentenced to death over the 2013 police murders. They say it was the Islamic brotherhood who were angry over the government’s crackdown on them. I think this appeals to emotions because I am sure a lot of people were very devastated over the death of the policeman and have been waiting a while for the sentencing.
Ethos- The next article is ethos. This article is also in time magazine. It is a new recommended amount of sleep by the National Sleep Foundation. It gives new statistics on how long each age category sleeps. The establish credibility because they are the ones that research how much sleep everyone