Customer Satisfaction Of The Car Segments
OBJECTIVES OF THE STUDY:
1. To find out the customer satisfaction of the car segments in Hyderabad market. 2. To know about the features of major participants of car industry. 3. To analyze the consumers attitude towards Hyundai Cars. 4. To elicit the influencing factors which the people consider when they are planning to buy a car. 5. To study the consumers attitude and customer satisfaction with respect to Hyundai. 6. To know the customer attitude towards after sales service. 7. To verify the personal factors which influence a customer in buying a car.
NEED FOR THE STUDY
Now-a-days customers are aware of what they get for the value paid. And they are wasting no time to get it. Gone are the days when one has to book the cars to arrive. Now it is the jet set age with people stopping at one of the showroom and finalizing the deal, model and the make before walking quietly away. Customers are looking for personalized services. It is not what showroom looks that make importance it is how many moments of truth can it provide to customers. These moments indicate the time each customer can get at every showroom which provide information facts and support while making this decision, it is just a relationship feel. Today customers not only chooses the best product for his requirement but also demands value for his money. The car showrooms also have undergone changes. They have become single point of contact for the customer before and after purchase of the car. The entry of MNC's is definitely a big boon to a passenger car market with high customer expectations. This is turn has forced all the car manufacturers to look at away and means of adding value to their products and services. The feature looks bright for the Indian car buyers as well as the manufacturers who are willing to go that extra mile to satisfy the customers. So, it is
essential that management analyze the organizations market opportunity to find the markets hitherto untapped which is base for its
1. To find out the customer satisfaction of the car segments in Hyderabad market. 2. To know about the features of major participants of car industry. 3. To analyze the consumers attitude towards Hyundai Cars. 4. To elicit the influencing factors which the people consider when they are planning to buy a car. 5. To study the consumers attitude and customer satisfaction with respect to Hyundai. 6. To know the customer attitude towards after sales service. 7. To verify the personal factors which influence a customer in buying a car.
NEED FOR THE STUDY
Now-a-days customers are aware of what they get for the value paid. And they are wasting no time to get it. Gone are the days when one has to book the cars to arrive. Now it is the jet set age with people stopping at one of the showroom and finalizing the deal, model and the make before walking quietly away. Customers are looking for personalized services. It is not what showroom looks that make importance it is how many moments of truth can it provide to customers. These moments indicate the time each customer can get at every showroom which provide information facts and support while making this decision, it is just a relationship feel. Today customers not only chooses the best product for his requirement but also demands value for his money. The car showrooms also have undergone changes. They have become single point of contact for the customer before and after purchase of the car. The entry of MNC's is definitely a big boon to a passenger car market with high customer expectations. This is turn has forced all the car manufacturers to look at away and means of adding value to their products and services. The feature looks bright for the Indian car buyers as well as the manufacturers who are willing to go that extra mile to satisfy the customers. So, it is
essential that management analyze the organizations market opportunity to find the markets hitherto untapped which is base for its