Marketing for Volkswagen
Marketing for Volkswagen
Introduction
The Volkswagen Group, one of world`s leading automobile manufacturers and the largest carmaker in Europe. The Group operates 48 production plants in thirteen Europe countries and a further six countries in the Americas, Asia and Africa. Around the world, more than 360,000 employees produce almost 25,400 vehicles or are involved in vehicle-related services each working day. The Volkswagen Group sells its vehicles in more than 150 countries.
Recently years, global warming has become an international problem. The co2 from the vehicle is one of the most direct courses. Now, as the leader of the automobile manufacturers. Volkswagen pools all of its eco-friendly innovations under an umbrella brand that signifies efficiency: Blue Motion Technologies. This year, the vehicles labeled with Bluemotion tag is going to sell in eastern china and shanghai.
Main body
1. Marketing concept of the Volkswagen Shanghai
1.1Original ideals
A company always needs original ideals. Especially a big company like Volkswagen. The market changes everyday, people`s consumptive ideas changing everyday also. So, original ideals can help the company catch its old customers and attract new customers.
1.2 Be a civic-minded company
Always pay more attention to the environment and do more public activities. Volkswagen is a big company, but also a part of the society. As a automobile manufacturer, should always pay attention to the environment. The vehicles it makes will produce much waste gas. So, pay attention to the environment protection can show the responsibilities of the society and its customers.
1.3Customer-focused
Customer is the source of life of the company. A company always needs to take care of the customers. Give them best vehicles, never cheat them. Never let them lose the trust of the company. Good after-sell service is also needed. No one can promise the vehicle won`t have problem after the customer bought it. Fix it and a
Introduction
The Volkswagen Group, one of world`s leading automobile manufacturers and the largest carmaker in Europe. The Group operates 48 production plants in thirteen Europe countries and a further six countries in the Americas, Asia and Africa. Around the world, more than 360,000 employees produce almost 25,400 vehicles or are involved in vehicle-related services each working day. The Volkswagen Group sells its vehicles in more than 150 countries.
Recently years, global warming has become an international problem. The co2 from the vehicle is one of the most direct courses. Now, as the leader of the automobile manufacturers. Volkswagen pools all of its eco-friendly innovations under an umbrella brand that signifies efficiency: Blue Motion Technologies. This year, the vehicles labeled with Bluemotion tag is going to sell in eastern china and shanghai.
Main body
1. Marketing concept of the Volkswagen Shanghai
1.1Original ideals
A company always needs original ideals. Especially a big company like Volkswagen. The market changes everyday, people`s consumptive ideas changing everyday also. So, original ideals can help the company catch its old customers and attract new customers.
1.2 Be a civic-minded company
Always pay more attention to the environment and do more public activities. Volkswagen is a big company, but also a part of the society. As a automobile manufacturer, should always pay attention to the environment. The vehicles it makes will produce much waste gas. So, pay attention to the environment protection can show the responsibilities of the society and its customers.
1.3Customer-focused
Customer is the source of life of the company. A company always needs to take care of the customers. Give them best vehicles, never cheat them. Never let them lose the trust of the company. Good after-sell service is also needed. No one can promise the vehicle won`t have problem after the customer bought it. Fix it and a