Marketing Cars Case Study

To be successful in the automobile industry marketing has to be focused on in cooperation with service and sales features of the industry. The test is that marketing cars varies as of marketing service station for those similar cars, and service station posture with different marketing challenges. Marketing a car contains of both marketing the main item for consumption and the car that counters to the buyers’ mainly want and involves transference of ownership. Lovelock has explain that the additional facility features are equally supporting value-added developments that assistance consumers to practice the main product more efficiently. The late Sullivan, come close to car sales by stressing campaigns, price cut, and treaties, which aided
Product also can be said as good and services miss mash that a company propositions to the target market. The concept of marketing cars can be defined as a method of handover a goods to valued consumers. Marketing cars also include manufactured goods line, find prospective marketplaces for a car, regulate a price tactic and also encourage the valued consumers to buying the item for consumption. After all strategy is done, have to bargain a greatest technique to deal out the cars at the best car boot sale places. Product also a touchable creation and there is an aptitude to buy and own the product. Product can be said as at ease to find, observable to customers and will be less personal interaction. Product can be classify as three main factors that are product characteristics, naming and also packing and
A car is bought by buyer it means for transportation and the buyer is buying for purpose of pain and relief at the same time expecting for a monetary safety and harmony of mind. The best practice that can used to market a car is by marketing mix. It consists of product, price, place, and promotion. Product consists of good and services which a business or company offers. Price is which an amount of money pay for a product. Thus, modifying amount for recent competitive and monetary condition and get them keen on line with customer’s opinions and real value of the cars. Place is which available to targeted buyers. Ford dealership were targeted owners and known in a best place to sell their cars. Promotion refers to an activities to communicate the merit of the product and to persuade target customers and example of special promotions is cash rebates. In the customer value and relationship the four P’s will be better if relate with four C’s that are, customers cost and solution, communication and also convenience. This combination can help to do well and build a better marketing mix