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Mercedes

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Mercedes
Project report
On
BRANDING AND PROMOTIONAL STRATEGY

SUBMITTED TO :-
NEERAJ JHA SIR
MERCEDES-BENZ
MOHAN CO-OPERATIVE
BADARPUR NEW DELHI 110044

SUBMITTED BY :-
FARAZ ARIF
MBA (IB & MARKETTING)
MANAV RACHNA INTERNATIONAL UNIVERSITY

student declaration

I here by certify that the project report entitled on “Branding and Promotional Strategy” submitted in partial fulfillment of the requirement for the internship of MBA (MARKETING) is my original work and not submitted or the award of any other degree, diploma, fellowship, or any other similar title or prizes anywhere else.

FARAZ ARIF

ACKNOWLEDGEMENT

It is my profound privilege and pleasure to express the over whelming sense of gratitude, devotion and regards to my project guide “MR. NITESH BHALLA", for his valuable suggestions, timely guidance and words of encouragement during the project work. Without his co-operation this project would not have been in the form, as it is today.

Also I am very grateful to all staff for their kind support & guidance for the accomplishment of this project work.

PREFACE

This project deals with "branding and promotional Strategy” which is concerned with branding and promotional strategy of Audi & Mercedes-Benz. This project provides the basic requirement to cover all the strategies of branding and promotional activities related to two luxuary brand car’s company Audi and Mercedes-Benz. How they work differently, how they uses different strategies, how they attract audience, how they improve their technology day by day.

This project is self-explanatory, but there is no doubt in spite of strenuous efforts might remain in the project. I would be grateful if they could communicate to me any errors they discover.


Bibliography: FOLLOWING BOOKS ARE USED FOR PREPARATION OF THIS PROJECT :- Marketing Management - Philip Kotler Marketing Management - Arun Kumar N Meenakshi
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