Aiu Bus 105 Unit3

Good Essays
UNIT 3 INDIVIDUAL PROJECT
Presented in Partial Fulfillment
Of the Requirements for the Class
BUSN105 – Introduction to Business

by

Kendra M Hutchins
AIU Online
September 9, 2012

Abstract In marketing you have to keep in mind price, product, promotion and place are known as the “Four Ps” of Marketing. These four essential elements are also known as the Marketing Mix. I will describe the Graco Snug Ride 32 and how I will go about marketing this product through the “Four Ps”. Each element of price, product, promotion and place will be discussed.

UNIT 3 IP
Introduction
In today’s society, and even generations before us, kids safety is very important. Also, traveling in an automobile is important and a necessity. My product I will discuss is the car seat. I will go over Marketing Mix plan, also known as the “Four Ps” of Marketing. All four of the elements are extremely important when it comes to a successful marketing plan. I will touch on how price, product, place and promotion will play a part in my Marketing Mix. When marketing the car seat all of the “Four Ps” will have its importance.
Product of Choice Everyone has come in contact with a car seat in their life time. If you have not had to use one, you were put in one as an infant. “The first recorded report of a child restraint in an automobile was in 1898. The was little more than a drawstring bag that would attach to the actual car seat. It was only designed to prevent little children from falling off their seats when the car was in motion.” (http://www.articlesbase.com/education-articles/the-history-of-the-car-seat-593547.html) Car seats have been around for a long time. Along the way they have changed not only in looks but also in effectiveness and design. With these changes, I am sure Marketing played a huge part. The specific car seat I will speak on is in my opinion the best in the industry right now. The new Graco Snug Ride 32 is by far worth every



References: http://www.articlesbase.com/education-articles/the-history-of-the-car-seat-593547.html www.Wikipedia.org www.consumerreport.org Marketing’s Four P’s: First Steps for New Entrepreneurs, Cole Ehmke, Joan Fulton, and Jayson Lusk, Purdue University Words of Wisdom Editorial Board (2011). Introduction to business. (1st Ed.) Words of Wisdom, LLC.

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