Crisis Communications Team Case Study
Identify Your Crisis Communications Team
A small team of senior executives should be identified to serve as your organization’s Crisis Communications Team. Ideally, the organization’s CEO will lead the team, with the firm’s top public relations executive and legal counsel as his or her chief advisers. If your in-house PR executive does not have sufficient crisis communications expertise, he or she may choose to retain an agency or independent consultant with that specialty. Other team members are typically the heads of your major organizational divisions, as any situation that rises to the level of being a crisis will affect your entire organization. And sometimes, the team also needs to include those with special knowledge related to the current crisis, e.g., subject-specific experts.
Identify and Train Spokespersons
Categorically, any …show more content…
Layout Design and Strategy. In this strategic decision area of operations management, the objective is to maximize efficiency of workflows and resources. Ford addresses this objective through automation of production processes, such as through the use of robotics in production facilities.
6. Job Design and Human Resources. Ford has the goal of maximizing human resource effectiveness and efficiency in this strategic decision area of operations management.Ford has a number of programs to support HR capacity and employee satisfaction. The company ensures continuous improvement and personnel development in its strategies.
7. Supply Chain Management. This strategic decision area of operations management focuses on streamlining and cost-effectiveness in the supply chain. Ford’s supply chain is global and involves company-owned production facilities, as well as third parties. The company-owned facilities, such as those in the Ford River Rouge Complex in Michigan, are a result of Ford’s backward vertical integration strategy. This strategy empowers Ford to control the supply of some of the materials used for manufacturing its
A small team of senior executives should be identified to serve as your organization’s Crisis Communications Team. Ideally, the organization’s CEO will lead the team, with the firm’s top public relations executive and legal counsel as his or her chief advisers. If your in-house PR executive does not have sufficient crisis communications expertise, he or she may choose to retain an agency or independent consultant with that specialty. Other team members are typically the heads of your major organizational divisions, as any situation that rises to the level of being a crisis will affect your entire organization. And sometimes, the team also needs to include those with special knowledge related to the current crisis, e.g., subject-specific experts.
Identify and Train Spokespersons
Categorically, any …show more content…
Layout Design and Strategy. In this strategic decision area of operations management, the objective is to maximize efficiency of workflows and resources. Ford addresses this objective through automation of production processes, such as through the use of robotics in production facilities.
6. Job Design and Human Resources. Ford has the goal of maximizing human resource effectiveness and efficiency in this strategic decision area of operations management.Ford has a number of programs to support HR capacity and employee satisfaction. The company ensures continuous improvement and personnel development in its strategies.
7. Supply Chain Management. This strategic decision area of operations management focuses on streamlining and cost-effectiveness in the supply chain. Ford’s supply chain is global and involves company-owned production facilities, as well as third parties. The company-owned facilities, such as those in the Ford River Rouge Complex in Michigan, are a result of Ford’s backward vertical integration strategy. This strategy empowers Ford to control the supply of some of the materials used for manufacturing its