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Ford Motor Business Analysis Essay Example

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Ford Motor Business Analysis Essay Example
TABLE OF CONTENTS 1.0 INTRODUCTION 1 2.0 INTERNAL AND EXTERNAL ANALYSIS ON THE BUSINESS ENVIRONMENT OF FORD MOTOR 2 2.1 INTERNAL ENVIRONMENT 2 2.2 EXTERNAL ENVIRONMENT 4 2.2.1 ECONOMIC 4 2.2.2 TECHNOLOGICAL 4 2.2.3 POLITICAL/LEGAL 5 3.0 KEY SUCCESS FACTORS OF FORD MOTOR COMPANY 6 4.0 CAN FORD BECOME A MARKET LEADER IN AUTOMOBILE INDUSTRY IN RECENT YEARS? 7 5.0 SWOT ANALYSIS FOR FORD MOTOR COMPANY 8 5.1 STRENGTHS 8 5.1.1 STRONG FORD ASIA, AFRICA AND FORD MAZDA OPERATIONS 8 5.1.2 GROWING FORD EUROPE AND PREMIER AUTOMOTIVE GROUP OPERATIONS 8 5.2 WEAKNESSES 9 5.2.1 WEAKENING NORTH AMERICAN AUTOMOTIVE 9 5.2.2 TARNISHED BRAND IMAGE 9 5.3 OPPORTUNITIES 9 5.3.1 THE WAY FORWARD PLAN 9 5.3.2 HYBRID VEHICLES 9 5.3.3 OPPORTUNITIES IN INDIA AND CHINA 9 5.4 THREATS 10 5.4.1 RISING RAW MATERIAL PRICES 10 5.4.2 INCREASING COMPETITION 10 5.4.3 LOW CAPITAL SPENDING 10 6.0 CONCLUSION 11 7.0 REFERENCE 12

1.0 INTRODUCTION

Ford Motor Company is an American multinational automotive industry. They sell automobiles and commercial vehicles under the brand, Ford and luxury vehicles under the brand, Lincoln. Ford Motor Company has also produced heavy trucks, tractors and automotive components in the past years. .Ford Motor Company's headquarters is in Dearborn, Michigan, US. Ford Motor Company was founded by Henry Ford and was established on the 16th of June, 1903. Ford Motor Company has it's "One Ford" mission and vision which is "One Team, One Plan, One Goal".

2.0 INTERNAL AND EXTERNAL ANALYSIS ON THE BUSINESS ENVIRONMENT OF FORD MOTOR
2.1 INTERNAL ENVIRONMENT

Ford Motor Company's aims and objectives are combined into one which is known as ONE Ford. The goal of ONE Ford is to create an exciting and viable company with profitable growth for all. ONE Ford was put together to produce great products with high quality, green, safe and smart. It is also to establish a strong business which is based on a balanced portfolio of
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