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Chapter 4
Universidad Autónoma de Nuevo León
Facultad de Contaduría Pública y Administración
Lic. en Negocios Internacionales

Chapter 3 & 4
“Understanding the Role of Culture”
“Communicating across Cultures”

Juan Carlos Rositas

Name: ID:
Saúl Alejandro Morán Salas 1488543
Jesus Alejandro Gonzalez Chávez 1453827
Vanessa Yamileth Lozano Castro 1486174
Noe Abraham Pérez Moreno 1492416
Manuel Emilio Revilla Lira 1494784
Mónica Alejandra González Cavazos 1576357
Oscar Antonio Hernández Ojeda 1426706

Cd. Universitaria de Nuevo León, a 17 de Septiembre 2014
Understanding the Role of Culture
Chapter 3

Discussion Questions
1. What is meant by the culture of a society, and why is it important the international managers understand it? Do you notice cultural differences among your classmates? How do those differences affect the class environment? How do they affect your group projects?
Cultures are different around the world maybe we can see differences, it is important that managers know it because in their enterprise
2. Describe the four dimensions of culture proposed by Hofstede. What are the managerial implications of these dimensions? Compare the findings with those of Trompenaars and the GLOBE project team

The four dimensions are power distance: This refers to the degree of inequality that exists and is accepted – among people with and without power.
Individualism: This refers to the strength of the ties people have to others within the community. A high IDV score indicates loose connections

Masculinity: This refers to how much a society sticks with, and values, traditional male and female roles.

Uncertainty/Avoidance Index: This relates to the degree of anxiety that society members feel when in uncertain or unknown situations. High UAI-scoring nations try to avoid ambiguous situations whenever possible
3. Discuss the types of operational conflicts that could occur in an international

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