Chapter 4

Satisfactory Essays
1. List at least five reasons why people visit Web sites.
• Learn about products or services that the company offers
• Buying products or services that the company offers
• Obtaining information about warranty, service, or repair policies for products purchased
• Obtaining general company or organization information
• Obtaining financial information for making an investment in the compnay or organization
• Identifying the people that manage the organization
• Obtaining contact information for a person or department in the organization
2. What are the guidelines that must be followed by Web designers when creating a Web site that is intended to meet the specific needs of customers?
• Design the site around how visitors will navigate the links, not based on company's organization structure
• Allow visitors to access information quickly
• Avoid using inflated marketing statements in product or service descriptions
• Avoid using business jargon and terms the user may not understand
• Build the site to work for visitors who are using the oldest browser software on the oldest computer connected through the lowest bandwidth connection--even if this means creating multiple versions of webpages
• Be consistent in the use of design features
• Make sure the navigation controls are clearly labeled or otherwise recognizable
• Test text visually on smaller monitors
• Check to make sure that color combinations do not impair viewing clarity for color-blind visitors
• Conduct usability tests by having potential site users navigate through several versions of the site.

3. List five goals that businesses should meet when constructing a Web site, so that it successfully conveys an integrated image and offers information to potential customers.
• Offer easily accessible information about hte organization
• Allow visitors to experince the site in different ways / at different levels
• Provide vistors with a meaningful two-way (interactive) communication link with

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