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Causes of plastic surgery

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Causes of plastic surgery
The media plays an important role that has a huge impact on our society about plastic surgery. According to Hoffmann (2004), the media conveys the messages to the public through advertisement, magazines, and television, which has increased the distorted standard of beauty that leads to plastic surgery. The media is driving the public’s impression of beauty by communicating its messages about the physical perfection. Besides, the media is also sending powerful messages through images, which oppress our realities, physical defect, fleshy and embodied (Johnson, n.d.). For example, according to Atkinson (2013), media has acknowledged with the thought of being pretty, they must have long legs, great hair and skinny body at all the ideal place.
Furthermore, Raising Children Network (n.d.) states that media conveys beauty and ‘thin’ body types messages through advertisement have an impact on women’s body image. Therefore, media have increased women’s desire for plastic surgery because they want to meet the social expectation of beauty. For example, according to Telegraph reporters (2012), advertising has increased the rate of plastic surgery by nearly 20% since 2008. According to Crisis Connection (n.d.), there is 27% of young women felt that the media has pressured them to have an ideal body by Teen People Magazine. It also states that 69% of young women say that their conception of beauty has influenced by the magazine models. For instance, UK GLAMOUR is the first women’s magazine that full of advertisements about plastic surgery in the United Kingdom. To attract women to seek for physical changes, UK GLAMOUR is creating a defenseless market of women that they are persuaded to believe plastic surgery offers a solution (Drews, 2011).

Furthermore, according to Adubato (2007), television program has influenced 79% of people to go under the knife. There are many television programs that promote plastic surgery such as “Extreme Makeover” on ABC, “The Swan” on Fox, The

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