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Media's Negative Effect On Beauty Image For Women

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Media's Negative Effect On Beauty Image For Women
Women these days are constantly being reminded of who is beautiful and what defines beauty. The media and beauty industries have an imperative role in their advertising to promote impossible standards of beauty in society. Many studies have been done to show the effects of the media on beauty image for women. These studies show the effect of media on women today by noting the increasing rate of plastic surgery and how the media negatively affect the woman’s self-image. In 2008 a report that was prepared by the Young Woman’s Christian Association (YWCA) titled “Beauty at Any Cost,” the report stated that the beauty industry is a 7 billion dollar business, that there are 11.7 million cosmetic surgical and nonsurgical procedures combined. …show more content…
There have been discussions by researchers regarding how the media portrays us to what is beauty and thereby causing a person to be dissatisfied with their appearance, their weight and eating habits. (Levine&Murnen, 2009). The researchers have revealed as to what is considered beauty for women and teenage girls, and what standard they are using that complements what the media has used to define the beauty. In turn, they will use those standards as a means for evaluating their own level and rating of beauty. These women and teenage girls will then seek to achieve those standards so that family, peers and even strangers will be pleased with their appearance. (O’Brien et al., 2009; Thompson, Heinberg, et al., …show more content…
Several studies have shown that there are many ways in which a woman’s body image, eating patterns, and self-esteem is negatively affecting what audiences see and hear from the media. In 1996, an article titled, “Body Image: A Cognitive Self-Schema Construct, by Altabe and Thompson, indicates that “social endorsements” are inherent in how the media is portraying the “ideal body.” This has created a sense in women to examine the image of their body to determine if they need to radically alter their eating habits in order to offset that undesirable body. This, in turn, may have led to eating disorder. Also, Heinberg and Thompson (1995) indicated that females who were exposed to appearance-related media were less satisfied with their body shape than females who were exposed to non-appearance related

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