Name: Nguyen Tran Quoc Anh
Subject: COM 101
Prfessor: Douglas Croft
Communication: The Key to Managing Your Business Introduction
In the challenging business environment of today, communicating in an effective, yet proper manner following business decorum becomes extremely important. With the rules of business undergoing a major upheaval, the importance of smart and effective business communication is being felt more than ever before.
The question is: Why is communication so important in business? Why can’t businesses just concentrate on recruiting, developing and retaining skilled people who know how to do their job well?
Well, communication is essential because businesses are made of people. Even when two people are working together on a common task, the outcome depends largely on how compatible they are and how well they are able to express themselves effectively to the other person. In a business organization, where so many people work together to achieve the organizational goals, the importance of communication and its effectiveness cannot be understated. As Robert Kent, former Dean of Harvard Business School, has said, “In business, communication is everything.” In an organizational setting, there are different kinds of communication—between people at the same level, between superiors-subordinates, with clients, suppliers and other external agencies, etc. Therefore, this aspect, i.e., handling so many networking requirements of a business, needs to be carefully dealt with. No business can think of sustaining in the long run if it does not ensure that the soft skills of its workforce are highly developed.
However, understanding business communication is not so easy. Communication at the workplace goes much beyond that. It is a link between the employees and the management and serves the purpose of channelizing and streamlining the functions of the organization in an effort to achieve the business goals. Years of research has proved that communication skills are crucial for managers. Typically, they spend around 75 to 80% of their time engaged in one or the other form of business communication.
Why Communication Is the Need of Business?
Communication is an art which is not mastered by all. Some are naturally gifted by this skill, while some develop it through hard work. Corporate communications is a very complicated area since it involves issues ranging from internal politics and employee resistance to designing effective communication structures and systems. While there is no magic trick to ensure perfect corporate communication, understanding its growing importance in the present day business world and molding it to suit the Smart Communication: The Key to Managing Your New Age Business 29 requirements of the modern environment can go a long way in determining its effectiveness.
Before getting into the technicalities of business communication, it is important to emphasize on the meaning of the term—‘Smart Communication’. Effective communication is one where you are able to send and receive messages in a clear, coherent manner overcoming all the barriers. However, ‘Smart Communication’ at the workplace goes much beyond that to include those skills and abilities which help a person to not only effectively communicate but also do that in the minimum time and words possible so that all the parties are satisfied and there is no loss of business goodwill and network. The new age businesses require managers to be extra vigilant and smart while communicating their ideas, views and opinions because a slight callousness on their part may lead to some serious and irrevocable losses to the organization. We are living in an era where time cannot be taken for granted and no professional relationship can be sustained purely on an emotional basis. Business partners and employees are ready to move on at the slightest opportunity available....
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