Business Communications

Topics: Strategic management, Management, Communication Pages: 4 (768 words) Published: October 8, 2013
Assignment brief
Unit number and title
Unit 4 Business Communications
BTEC Level 3 Diploma in Business
Start date
21st February 2011
28th March 2011
Mr M Drury/ Mr L McNeill/Mrs Howe


P1, M1, D1
Understand different types of business information

Assignment title
Assignment Task 1 Individual work describing types of information, where the information originates from and the purpose of the information. The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information throughout a business, is critical for the future prosperity of the organisation. Scenario

All three tasks are related to research carried out on a business organisation and how they manage and communicate information.

You have been employed as a business consultant for Jenkinson and Associates. You have been given the task of reviewing the business communication and information within Santander

You must present your findings in a report which has 5 sections:- 1. Introduction-what is the purpose of your report , what will it tell the reader 2. Description of information in Santander and it’s purpose 3. Analysis of Information in Santander

4. Evaluation of information in 2 departments within Santander and it’s of appropriateness for strategic decision making 5. Conclusion

Types of information: verbal; written; onscreen; multi-media; web based Purpose of information: updating knowledge; informing future developments; strategic direction; SWOT analysis; offering competitive insight; communicating sales promotions; inviting support for activities Sources of information: internal, e.g. financial, human resources, marketing, purchasing, sales, manufacturing, administration; external, e.g. government, trade groupings, commercially provided, databases, research; reliability of data sources

Research: select a business organisation...
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