BUS520: Assignment 2

Topics: Management, Procter & Gamble, Organizational studies Pages: 3 (915 words) Published: December 4, 2013


Integrating Culture and Diversity in Decision Making:
The CEO and Organizational Culture Profile
Oyunbat Batsuren
BUS 520: Leadership and Organizational Behavior
Dr. Melanie Clifford
03/11/2013
Strayer University

Integrating Culture and Diversity in Decision Making:
The CEO and Organizational Culture Profile
1. Brief description of the Procter & Gamble company.
Company "Procter & Gamble" was founded by Englishman William Procter and James Gamble, a native of Ireland, on 1837, in Cincinnati (USA).They made candles and soap distributing products in Cincinnati. Now consumer products are sold in more than 170 countries and manufacturing operations in over 50 countries. P&G is a one of the leading company in the world. This huge company has 127.000 employees and 300 hundred brand products. 2. About the company’s culture.

The definition of the mission and goals of the enterprise is the foundation for any business. Mission - is the answer to the question, what is the activity of the company is and what it intends to do. Procter & Gamble has a pretty clear statement: "We are there to improve your life"  After the mission, the organization needs to define the purpose. In this case, the goal - to produce goods and services of the highest quality and customer value that improve the lives of today's and future generations around the world. Consumers help to take a leading position in terms of sales, to ensure the prosperity of the business that contributes to the well-being of employees and shareholders, as well as those areas where employees live and work. The goal unites workers for the common cause of the growth strategy. It has great potential due to a simple idea to improve on daily lives of consumers around the world. It is this setting allows P & G to achieve maximum full growth. So, from the above we can highlight the important goals of the company: A. Providing quality products, customer focus;

B. Creating a stable,...

References: CNBC television channel – Documentary film about Procter & Gamble company. Retrieved from http://www.hulu.com/watch/286095
Charan, R. (2008, August 26). P&G’s innovation culture: How we built the world-class organic growth engine by investing in people. Retrieved from http://www.strategy-business.com/article/08304?pg=all
Procter and Gamble. (2013). Our worldwide business conduct manual. Retrieved from http://www.pg.com/en_US/downloads/company/governance/Policy_Worldwide_Business Conduct_Manual.pdf
Schermerhorn, J. R. (2012). Organizational behavior (12th ed.). Danvers, MA: John Wiley & Sons, Inc
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