Procter & Gamble Co. is a Fortune 500 American multinational corporation. This company headquartered in USA - Downtown Cincinnati, Ohio.
Few numbers indicate this company size, influence to the world and at the same moment to the world’s society. P&G holds 22nd position in Fortune 500 companies list by their revenues (which are approximately 79,697.0 million dollars). P&G market capitalization is bigger than many countries GDP. Furtermore P&G profit is 13,436.0 million dollars, when in comparison number one Fortune 500 company Wallmart has just a “little“ bit bigger profit of 14,335.0 million dollars. This company serves to the customers to more than 180 countries. Even at Baltic states is sold more than 7 millions P&G products every month.
Procter & Gamble manufactures a wide range of consumer goods. They can be divided into 3 types – Beauty and Grooming (Head and Shoulders, Gillette, Pantene, Hugo Boss Fragrances brands), Health and well being (Oral B, Crest brands) and Household care (Tide, Pampers, Ariel). Operations are divided into three business units. Each Global Business Unit divided into "Business Segments" according to the company's March 2009 earnings release:
• Beauty & Grooming o Beauty segment o Grooming segment
• Household Care o Baby Care and Family Care segment o Fabric Care and Home Care segment
• Health and Well-Being o Health Care segment o Snacks and Pet Care segment
It is interesting fact, which probably will make this project and company analysis more challenging that P&G holds 6th place in Fortune‘s most admired companies 2010 list.
2. P&G company development stage analysis
Framework is made of 6 parts and by analyzing them it will be possible to decide where P&G is now. It will be analysis of every framework part, answering the questions - why every part is important and what information every part gives considering P&G lifecycle position.
The parts of the framework are:
• What interest