P&G Swot
Procter & Gamble Case Study
Winston Salem State University
Author Note
, Business Policy Class Fall 2012 Winston Salem State University
Table of contents
Introduction and purpose of the paper………………………………………..3-4
Your suggested mission and vision for the firm………………………….. …..4
The present mission, vision, objectives, and strategies of the firm………….4-6
Identification and the evaluation of the external factors …………………6-8
Identification and the evaluation of internal factors ……………………….8-9
Your strategic recommendations for the firm……………………………9-11
References………………………………………………………………12
Appendix……………………………………………………………13-14
Introduction During this case study of Procter and gamble I will be analyzing key external and internal factors that play a major role and how P&G strategize the operation of its business. P&G has been in business for over more than a century founded in 1837 in Cincinnati, Ohio by William Procter and James Gamble coming together to make and sell candles and soaps (David, 2013). This humble beginning has since transformed into a multinational manufacturing, distribution and marketing enterprise that provides 50 brands to consumers (David, 2013). Today, Procter & Gamble is the world’s biggest consumer products company with more than 78.9 billion in sales (David, 2013). It manufactures and produces a very diverse line of products that offer superior standard of quality, practicality and value. Procter & Gamble business functions are based on their mission to improve the lives of the world’s consumers every day, by touching lives in small but meaningful ways. Integrity, trust and respect for others are important values that drive the everyday working methods and decision-making of P&G, and are enforced by a code of ethics that guarantees a high standard of quality and morals.
P&G is taking advance of the opportunities that are being brought about by the eradication of trade barriers,
Winston Salem State University
Author Note
, Business Policy Class Fall 2012 Winston Salem State University
Table of contents
Introduction and purpose of the paper………………………………………..3-4
Your suggested mission and vision for the firm………………………….. …..4
The present mission, vision, objectives, and strategies of the firm………….4-6
Identification and the evaluation of the external factors …………………6-8
Identification and the evaluation of internal factors ……………………….8-9
Your strategic recommendations for the firm……………………………9-11
References………………………………………………………………12
Appendix……………………………………………………………13-14
Introduction During this case study of Procter and gamble I will be analyzing key external and internal factors that play a major role and how P&G strategize the operation of its business. P&G has been in business for over more than a century founded in 1837 in Cincinnati, Ohio by William Procter and James Gamble coming together to make and sell candles and soaps (David, 2013). This humble beginning has since transformed into a multinational manufacturing, distribution and marketing enterprise that provides 50 brands to consumers (David, 2013). Today, Procter & Gamble is the world’s biggest consumer products company with more than 78.9 billion in sales (David, 2013). It manufactures and produces a very diverse line of products that offer superior standard of quality, practicality and value. Procter & Gamble business functions are based on their mission to improve the lives of the world’s consumers every day, by touching lives in small but meaningful ways. Integrity, trust and respect for others are important values that drive the everyday working methods and decision-making of P&G, and are enforced by a code of ethics that guarantees a high standard of quality and morals.
P&G is taking advance of the opportunities that are being brought about by the eradication of trade barriers,
References: David, Fred R. Strategic Management Concepts and Case: A Competitive Advantage approach 14th Edition. Upper Saddle River, NJ: Pearson Education, Inc., 2013. Lindquist, J.D, Sirgy, J.M. Shopper, Buyer, and Consumer Behavior: Theory, Marketing Application and Public policy Implications 4th Edition. Mason, OH: Cengage Learing, 2009.