Case Study 1
1. How far along is Burt's Bees in their sustainability journey?
2. Which of their 2020 goals is the most challenging? Why?
3. Could any company do this? Is their "Greater Good" Business model replicable?
4. It is clear that the more a company grows, the more difficult it is to be sustainable. How has Burt's Bees balanced the tension thus far?
Burt’s Bees has balanced the growth of the company and keeping the sustainability goal on track by having the employees help with the goal. Giving the employees the opportunity to come up with ideas on how the company can meet these goals in their department gives them encouragement to think outside the box. Who’s better to come up with ideas on being more efficient than the ones that do the job daily? The satisfaction of an employee idea would have the moral sky high and have employees wanting to help towards the goal.
5. Moving forward, what are the risks and opportunities from the Clorox acquisition?
The Clorox acquisition has many risk that Burt’s Bees reviewed and analyzed, with the biggest risk is Burt’s Bees not keeping up with the sustainability goal. Clorox has many employees than Burt’s Bees and the goal is 100% employee engagement. Those Clorox employees may not be used to the non option program and it may take time to have them incorporate this program. On the other hand the great opportunity of this acquisition is that when Clorox incorporates these same goals into their company, the environment will much cleaner from all the “no waste” goal. If the 100% employee engagement from both companies in this goal, you will have so many good volunteers outside the company and it will trickle down to the children of today. If all would take the goal in their personal lives the world would be a better place for our children and theirs to come.