green business

Better Essays
Topics: Sustainability
Introduction
Green business
Sustainable business, or green business, is an enterprise to be that has minimal negative impact on the global or local environment, community, society, or economy—a business that strives to meet the triple bottom line. Often, sustainable businesses have progressive environmental and human rights policies. In general, business is described as green if it matches the following four criteria:
1. It incorporates principles of sustainability into each of its business decisions.
2. It supplies environmentally friendly products or services that replace demand for non green products and/or services.
3. It is greener than traditional competition.
4. It has made an enduring commitment to environmental principles in its business operations.
A sustainable business is any organization that participates in environmentally friendly or green activities to ensure that all processes, products, and manufacturing activities adequately address current environmental concerns while maintaining a profit. In other words, it is a business that “meets the needs of the present world without compromising the ability of the future generations to meet their own needs.” It is the process of assessing how to design products that will take advantage of the current environmental situation and how well a company’s products perform with renewable resources.
The Brundtland Report emphasized that sustainability is a three-legged stool of people, planet, and profit.[2] Sustainable businesses with the supply chain try to balance all three through the triple-bottom-line concept—using sustainable development and sustainable distribution to affect the environment, business growth, and the society.
Everyone affects the sustainability of the marketplace and the planet in some way. Sustainable development within a business can create value for customers, investors, and the environment. A sustainable business must meet customer needs while, at the same time, treating

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Green Business

    • 387 Words
    • 2 Pages

    TOPIC: GREEN BUSINESS PART 1: ASSESSING THE WRITNG SITUATION 1) Subject: Green business + Green business is interesting and important to me because it’s a practical and powerful way to help create a more environmentally friendly and sustainable economy. + Reader will be interesting because a green business isn’t only good for the environment but good for the business ‘s bottom line. + My topic isn’t narrow or broad because it…

    • 387 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Green Business

    • 1557 Words
    • 7 Pages

    INTRODUCTION Green business will assist recycling, renewable energy, energy efficiency, water conservation, green building, environmental clean up, or other Green Project. Nowadays, more human concern over pollution and global warming, climate patterns and shifting resources, therefore, many businesses are making an effort to go "green" by implement the sustainable products in an ecological, economic and social context. Hoffman, 2000 said that global warming is the best issue for the environment…

    • 1557 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Green Business

    • 580 Words
    • 3 Pages

    is a sign of power and wealth. Industrialization however, can have negative effect on the environment and living things that include factors such as overpopulation, pollution and bad business practices (greed). This is why a lot of people and organizations today are helping to promote better ways of doing business that will help reduce the negative effects of industrialization. on One of the key concepts of industrialization as explained in the article Dying of Consumption? Voluntary Simplicity…

    • 580 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Over the past few years, environmental issues have become increasingly more important, not only as an ecological concern lead by activists but as an economic matter lead by business savvy individuals. For many corporations the green movement can translate directly into increased efficiency and therefore increased profits. Flextronics for example has found a way to refurbish their own products, Motorolla cell phones, to optimize resource use and profits. This comes after the realization that their…

    • 332 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    State of Green Business

    • 27483 Words
    • 110 Pages

    2013 by Joel Makower and the editors of GreenBiz.com in partnership with Contents Sustainable Business Trends of 2013 The Index Introduction 2013 06 14 21 01: Natural Capital 09 16 24 02: Risk & Resilience 11 19 28 Where Impacts Happen 38 Natural Capital 41 Company Performance 44 03: Corporate Reporting 04: The Sharing Economy 05: Commerce Disclosure & Transparency 51 Corporate Leadership 57 More 06: M2M 07: Sustainable Apps 08:…

    • 27483 Words
    • 110 Pages
    Powerful Essays
  • Better Essays

    The importance of doing green business. Here in Russia we consider that the slogan “Go green!” is one of the most important mottos for many western companies. Nowadays it is getting really trendy to do green business and to follow the rule “Think globally, act locally”. And actually I want to believe that it is not a cheap marketing move to attract more and more customers but these companies really work this way. I absolutely do not want to find out in one fine day that all sustainable manufacturers…

    • 1332 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    the planet {text:bibliography-mark} . J&J has not always been vocal about its socially and environmentally responsible efforts, even it has gotten attention for its sustainability strategies, including being #3 on Newsweek magazine’s Green Rankings List of green companies {text:bibliography-mark} . On a scale of 1 to 100, AstraZeneca and Johnson & Johnson lead the first-ever review of the pharmaceutical sectors to rate above 70 in a recent survey of sustainability practices by Climate Counts. Climate…

    • 7179 Words
    • 29 Pages
    Powerful Essays
  • Better Essays

    As the society embarks into the 21st century, a developing recognition on the magnitude of sustainability is emphasized. With the increased pressure imposed by “green consumers”, a phenomenon of green business practices is being nurtured, drawing companies to “greenwash” business to emerge as an environmentally and socially responsible corporation. To enhance the corporate image, many resort to the use of Corporate Social Responsibility (CSR) communication, one of the main ethical marketing practices…

    • 1955 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    B2B Assignment 1 Green Rubber Case Study 1.0 Introduction Green Rubber Global (GRG), a subsidiary of the Petra Group, own the global patent for the ‘DeLink’ technology, a compound that can be used to create a new product called ‘Green Rubber’. This revolutionary process transforms scrap (including vulcanized) rubber into a new recycled compound that possesses many of the desirable characteristics of virgin rubber, while doing so at a reduced cost to business and the environment. GRG was formed…

    • 1528 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Green

    • 6890 Words
    • 28 Pages

    http://www.imbaenergyclub.gr/2012/10/10/green-marketing-from-theory-to-practise/ By Karolos – Konstantinos Papadas PhD Candidate in Marketing, AUEB It has been noticed that during periods of recession or social change, megatrends such as “quality movement” (1970’s), “globalization” (1980’s) and the internet (1990’s) emerge. In recent years, governments, NGO’s and agencies have been informing the citizens about the harmful consequences of human activity on the environment. Environmentalists are…

    • 6890 Words
    • 28 Pages
    Powerful Essays