Brand and Different Kinds

Topics: Brand, Mobile phone, Vodafone Pages: 25 (9162 words) Published: July 30, 2013
Contents
Chapter-12
Introduction:2
Chapter-26
Literature review:6
Chapter-314
3.1 Research methodology:14
Chapter-417
4.1 Data analysis:17
Chapter-532
5.1 Conclusion and recommendation:32
Bibliography:34

Chapter-1
Introduction:
1.1 Overview: Vodafone is a world famous mobile company. Over last few years there are some big changes have been done in UK. Over the last five years there is a dramatic change has been done in the sector of telecommunication technology. In every sector of business there is a big change already have taken place. Different kinds of multinational companies are available in the war of business strategies. In UK there is a very competitive market with different kinds of offers. Now the world is enjoying different kinds of opportunities which were simply impossible before. For in Amazon there are 4.5 million is books are in collection now. E-bay is another revolutionary name in the sector of business. Company information is easily available in the internet. All updated offers and facilities are easily available in the internet. Different new tools are available in the internet. Famous brands have more traffic in their internet sites.

Source: Security and Exchange Commission Filings: Mckinsey Analysis From the given picture we can see the changes in the business sector because of internet. For the expansion of internet business competition in the internet based business sector has increased a lot. Now small companies are going in the competition with the big companies. So it is very hard to get monopoly market for a brand. Making a very efficient brand is very hard. Without a very good strategic brand management there is not that much chance for am good brand making. With the changes of business policies consciousness of people is increasing. For the increasing conscious of people all companies need to be very careful, because all companies have got their customer service provider. Customers have got the chance to verify the company activities. 1.2 Rational for the chosen topic:

The research topic is a much related topic with today’s business world. Business strategy in different company is changing day by day. This research topic is a very related topic with today’s business policies. Branding is a very important factor for business expansion now days. Eccho (2009), identified that “The mobile phone industry accounts for 1.1 million globally and approximately $200 billion in Europe” by different kinds of services via the telecommunication industry. There are two crucial part for the chosen topic one is the view from the customers side another is the view from the company side. We want to find out that can a strategic management can be a key factor to increase the profitability of a brand. Customer loyalty is a very important issue for the reason of the expansion of the business and face the competitive atmosphere. From different research background it is clear that there is a high competition all over the world in mobile business. For recent condition, Germany has got 100% penetration or procedure in 2006(Dewenter et al., 2007), In western Europe Italy penetration rate of 103% and 124%. Same resource is saying that the encountered data from UK 114.8% in the period of 2006 , where, they showed that 27% of the mobile usen in UK are two mobile services where they have gor one contract already. (Dewenter et al., 2007). From those data we can say in UK the mobile phone service is very costly, but in UK and USA mobile business is very competitive. So there is a scope for all companies to have a entry in the market. A good policy is required to get a entry in the UK market. Every small and big companu is very much concern about the business policy in the UK market. So to keep their hold in the market the companies need to be more careful. Vodafone been through a long way of research which confirms what the company actually believed while operating ethically...

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