Brand and Different Kinds

Contents Chapter-1 2 Introduction: 2 Chapter-2 6 Literature review: 6 Chapter-3 14 3.1 Research methodology: 14 Chapter-4 17 4.1 Data analysis: 17 Chapter-5 32 5.1 Conclusion and recommendation: 32 Bibliography: 34

Chapter-1
Introduction:
1.1 Overview: Vodafone is a world famous mobile company. Over last few years there are some big changes have been done in UK. Over the last five years there is a dramatic change has been done in the sector of telecommunication technology. In every sector of business there is a big change already have taken place. Different kinds of multinational companies are available in the war of business strategies. In UK there is a very competitive market with different kinds of offers.
Now the world is enjoying different kinds of opportunities which were simply impossible before. For in Amazon there are 4.5 million is books are in collection now. E-bay is another revolutionary name in the sector of business. Company information is easily available in the internet. All updated offers and facilities are easily available in the internet. Different new tools are available in the internet. Famous brands have more traffic in their internet sites.

Source: Security and Exchange Commission Filings: Mckinsey Analysis
From the given picture we can see the changes in the business sector because of internet. For the expansion of internet business competition in the internet based business sector has increased a lot. Now small companies are going in the competition with the big companies. So it is very hard to get monopoly market for a brand. Making a very efficient brand is very hard. Without a very good strategic brand management there is not that much chance for am good brand making.
With the changes of business policies consciousness of people is increasing. For the increasing conscious of people all companies need to be very careful, because all companies have got their customer service provider. Customers have

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