Brand and Virgin Group
1. Introduction
Virgin Group is the use of Virgin as a brand name and a number of enterprises Group; it is one of the UK’s largest private companies that founded by famous British businessman Richard Branson. The Group business start with music business, now it develops includes tourism, aviation, and entertainment and so on. Richard Branson holds the control power over the brand Virgin, but its subordinate institutions are different and complicated. Each of the virgin group company is independent, wholly owned by Richard Branson, but others are only part of equity. He also authorized the brand to the organization which purchase his subordinate company, such as virgin radio (now part Scottish media) and virgin music (EMI), also with some exceptions, all originally as a wholly-owned subsidiary of virgin.
2. Corporate Parenting style
There are two different corporate parenting style of the Virgin Group of companies, one is synergistic manager parenting style and the other is portfolio manager parenting style. In synergistic manager parenting style , the headquarters of the business unit management could directly share resources , management of the business unit has a common management skill or capacity, and be able to have a mutual cooperation will and mechanism, corporate headquarters also has the ability to do this together to add value. In synergistic manager parenting style, the cooperation with each other is highly promoted and there is large cooperate office.
The Virgin Atlantic Airways Ltd is an example of synergy corporate parenting style of the Virgin Group. The Virgin Atlantic Airways company was founded in 1984, it is a British airways, provide consumers with UK intercontinental long air service. Virgin Atlantic is one of the subsidiary company of Virgin group, Virgin group owns a 51% stake, and Singapore airlines have a 49% stake. The relationship between Virgin Atlantic Airways and Virgin group is a co-operation with each other and make a
Virgin Group is the use of Virgin as a brand name and a number of enterprises Group; it is one of the UK’s largest private companies that founded by famous British businessman Richard Branson. The Group business start with music business, now it develops includes tourism, aviation, and entertainment and so on. Richard Branson holds the control power over the brand Virgin, but its subordinate institutions are different and complicated. Each of the virgin group company is independent, wholly owned by Richard Branson, but others are only part of equity. He also authorized the brand to the organization which purchase his subordinate company, such as virgin radio (now part Scottish media) and virgin music (EMI), also with some exceptions, all originally as a wholly-owned subsidiary of virgin.
2. Corporate Parenting style
There are two different corporate parenting style of the Virgin Group of companies, one is synergistic manager parenting style and the other is portfolio manager parenting style. In synergistic manager parenting style , the headquarters of the business unit management could directly share resources , management of the business unit has a common management skill or capacity, and be able to have a mutual cooperation will and mechanism, corporate headquarters also has the ability to do this together to add value. In synergistic manager parenting style, the cooperation with each other is highly promoted and there is large cooperate office.
The Virgin Atlantic Airways Ltd is an example of synergy corporate parenting style of the Virgin Group. The Virgin Atlantic Airways company was founded in 1984, it is a British airways, provide consumers with UK intercontinental long air service. Virgin Atlantic is one of the subsidiary company of Virgin group, Virgin group owns a 51% stake, and Singapore airlines have a 49% stake. The relationship between Virgin Atlantic Airways and Virgin group is a co-operation with each other and make a
References: Donohue, S. (2012) Virgin Media picks up 206,000 TiVo subscribers in Q3 2012 - FierceCable.[online]Available at: http://www.fiercecable.com/story/virgin-media-picks-206000-tivo-subscribers-q3-2012/2012-10-23 [Accessed: 15 Mar 2013] Little, J. (2013) Virgin Success - how Usain Bolt led Virgin Media to generate £1bnin revnue.[online] Available at: http://www.thedrum.com/opinion/2012/05/01/virgin-success-how-usain-bolt-led-virgin-media-generate-1bn-revnue [Accessed: 22 Mar 2013]. Williams, C. (2012) Supplier Guides - About Virgin Media Broadband, Virgin Media Home Phone. [online] Available at: http://www.simplifydigital.co.uk/providers/virgin-media/about-virgin-media/ [Accessed: 22 Mar 2013]. Writer, S. (2013) Virgin Media sees growth in TiVo and superfast broadband customers during Q1 2012. [online] Available at: http://www.thedrum.com/news/2012/04/25/virgin-media-sees-growth-tivo-and-superfast-broadband-customers-during-q1-2012 [Accessed: 30 Mar 2013]. Cliff Glover,Unit 7 ,Moodle ,Coventry university , 206LON - Business Management and Decision-Making Process - D01