5 Key Questions to Gauge the Culture in Your Startup
By: Martin Zwilling
Every company should and most likely does care about their company culture. Yes, I know what your thinking, this article is about starting up a business and how to start it out with a positive, successful culture. Yes and no. After reading this article, I feel like Martin Zwilling wrote an article on “Howard’s Gift: Uncommon Wisdom to Inspire Your Life's Work,” a book that not only helps with starting successful cultures in businesses, but it gives you a better understanding on how to gauge the culture of a current company, and better understand it. Basically Martin asks 5 questions that can allow you a better understanding of company cultures. My goal with this summary is to review the five steps that Martin discusses, and try to give better understanding. One of the first questions that you should ask yourself, employees, maybe even customers, is, “Is everyone singing the same hymn,” meaning, is every member of your team on the same page in terms of goals, values, and priorities. As a team, everyone should be working with the same goals in mind. When one or two employees come to work distracted, it can have a ripple effect on the team and cause distraction in the workplace. Depending on the type of work a company does, some employees may not have the same drive that other employees do. One of the bigger challenges is getting all employees on the same page so you have a team that communicates with everyone, and follows the leadership of those who should be leading the team. Finally, in regards to values, priorities, and goals, supervisors should always lead by example, no matter what. Employees tend to follow suit and have more motivation when supervisors are proactive in the goals and values of the company. How do the leaders lead? How are your leaders leading your teams? Once...
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