Start With Why
1. A world that doesn’t know start with why
Many companies and people only know what to do, but they do not know why to do. So people lack of asking “why”.
There are only two ways of influence human behavior: you can manipulate it or you can inspire it.
Manipulations don’t breed loyalty, although they can drive sales. loyalty comes from the ability to inspire people
2. An alternative perspective
The Golden Circle
Every single organization on the planet, even our own careers, always function on three levels. What we do, How we do it and Why we do it.
When all those pieces are aligned, it gives us a filter through which to make decisions. It provides a foundation for innovation. When all three pieces are in balance, others will say, with absolute clarity and certainty, “We know who you are,” “We know what you stand for.”
Whether they realize it or not, all great and inspiring leaders and organizations think, act and communicate just like each other…and it’s the complete opposite from everyone else.
3. Leaders need following
Happy employees bring happy customers
Culture brings the company produce cohesion, not its products or services, make the company strong, not its size and strength.--------Everyone agree with the culture.
4. How to rally those who believe--------How to arouse people’s passion
Energy is easy to see, measure and copy.
All great leaders have charisma because all great leaders have clarity of WHY; an undying belief in a purpose or cause bigger than themselves.
5. The biggest challenge is success
Achievement comes when you pursue and attain WHAT you want.
Success comes when you are clear in pursuit of WHY you want it
------------Leaders are going to solve WHY questions, leading is going to solve WHAT questions.
Thinking start with WHY, from a business perspective, figuring out the development of the enterprise and survival goal, and then think about what to do. Furthermore, to emphasize the importance of “Start with Why”.
Many companies and people only know what to do, but they do not know why to do. So people lack of asking “why”.
There are only two ways of influence human behavior: you can manipulate it or you can inspire it.
Manipulations don’t breed loyalty, although they can drive sales. loyalty comes from the ability to inspire people
2. An alternative perspective
The Golden Circle
Every single organization on the planet, even our own careers, always function on three levels. What we do, How we do it and Why we do it.
When all those pieces are aligned, it gives us a filter through which to make decisions. It provides a foundation for innovation. When all three pieces are in balance, others will say, with absolute clarity and certainty, “We know who you are,” “We know what you stand for.”
Whether they realize it or not, all great and inspiring leaders and organizations think, act and communicate just like each other…and it’s the complete opposite from everyone else.
3. Leaders need following
Happy employees bring happy customers
Culture brings the company produce cohesion, not its products or services, make the company strong, not its size and strength.--------Everyone agree with the culture.
4. How to rally those who believe--------How to arouse people’s passion
Energy is easy to see, measure and copy.
All great leaders have charisma because all great leaders have clarity of WHY; an undying belief in a purpose or cause bigger than themselves.
5. The biggest challenge is success
Achievement comes when you pursue and attain WHAT you want.
Success comes when you are clear in pursuit of WHY you want it
------------Leaders are going to solve WHY questions, leading is going to solve WHAT questions.
Thinking start with WHY, from a business perspective, figuring out the development of the enterprise and survival goal, and then think about what to do. Furthermore, to emphasize the importance of “Start with Why”.