Apple - Hambrick and Fredickson 5 Element Strategy

Topics: Apple Inc., IPod, IPhone Pages: 4 (1494 words) Published: January 5, 2011

This report was done within Strategic Management course it consists on choosing a well known company that the public in general is familiar with and using the Hambrick/Fredrickson five element model describes how the strategy of a company can be seen. For this analysis I chose Apple Inc. because I think that it meets the requirements. Concluding the report, there is a summary where the soundness and successfulness of the company are evaluated. The Company: Apple Inc.

Apple Inc. is a North American multinational company that starts operating in the field of electronics and computers becoming famous by making trademark computers, Macintosh, which operates with its own operation system, MAC OS, among other products. Founded by Steve Wozniak and Steve Jobs with the name of Apple Computers in 1976 in California, it already achieved annual sales (in fiscal year of 2008) around $ 32.48 billion dollars and has about 35,000 employees worldwide. The firm was known as Apple Computer, Inc. for its first 30 years of existence, but dropped the word "Computer" from its name on 2007, while the introduction of the smartphone iPhone and digital video system Apple TV, breaking down its traditional focus only on personal computers. This is a representative of the company’s continuing expansion into other markets beyond its traditional focus on computers. Nowadays, Apple develops, sells and supports a series of personal computers, software and hardware, portable media players and smartphones. Among the best known products are the company's line of Mac computers, with the Mac OS X operation system, iPod line of portable media players and the recently iPhone. For the iPod and its program, iTunes, Apple sells audiobooks, movies, games, music, television programs and video clips on its iTunes Store.

For a variety of reasons, from its design philosophy to their indie roots, as well as their advertising campaigns, Apple has built a distinct reputation in the...
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