Mission Vision and Goals of Apple

Topics: Apple Inc., Personal computer, IPhone Pages: 2 (543 words) Published: September 9, 2013
Mission, Vision and Goals of Apple

Paul Griffen

MT400: Business Process Management

Kaplan University

August 18, 2013

Most every company in the world has a vision, mission statement and goal. Interestingly enough, Apple does not have a published vision statement. The vision statement of Apple is communicated by it’s leaders. This is different than most other companies in business today. However, I think it’s revolutionary because it means that the vision is always changing. That’s an important factor in today’s ever changing technological world.

The mission statement of Apple is that “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”(www.apple.com)

Apple has goals in more than one area. Two that stand out to me are about finance and the environment. Jonathan Ive, Apple’s Senior Vice President of industrial design, says that Apple’s goal is not to make money, but to make good products. From the environmental perspective, Apple’s goal is “to power every Apple facility entirely with energy from renewable sources — solar, wind, hydro, and geothermal” (www.apple.com)

Apple has a sense of discovery. For Apple, it’s about a competitively unique point of view about the future. Apple’s products are innovative, fresh and the industry standard. What makes Apple different from it’s competitors is that they are willing to change the norm. Steve Jobs led a technological revolution in computers and changed the look and design of PC’s. In 1998, Apple introduced the iMac, which was complete change from the way PC’s looked and operated. Apple developed the mouse, which is now used in...


References: Apple 's 'Mission Statement ' Is Making People Worry That The Company Has Gone To Hell." Business Insider. N.p., n.d. Web. 19 Aug. 2013.
Steve Jobs: The Henry Ford of Our Generation." Daily Slice. N.p., n.d. Web. 19 Aug. 2013.
Apple - Environment - Environmental Progress." Apple - Environment - Environmental Progress. N.p., n.d. Web. 19 Aug. 2013
Apple 's Goal Is Not to Make Money but to Make Good Products According to Jonathan Ive." IMore. N.p., n.d. Web. 19 Aug. 2013.
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