paper

Overview
Apple, Inc formally known as Apple Computer, Inc. is a multinational corporation with a focus on creating and manufacturing consumer technologies. Over the years, Apple has developed, sold, and supported a series of personal computers, mobile phones, portable media players, computer software, computer hardware, and computer accessories. Through a turbulent upbringing, Apple has aimed for nothing less than a revolution driven by innovation and creativity.
Vision
 To be the most admired company in the world and the most loveable brand people ever use.
 Every person around the global should taste at least 1 apple product.
Mission
 Apple is committed to bring the best personal computing experience to students, educators, creative professionals, and consumers around the world through its innovative hardware, software, and Internet offerings.
Business Philosophy/ Objective
 We believe that we're on the face of the Earth to make great products.
 We believe in the simple, not the complex.
 We believe in saying NO to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
 We don't settle for anything less than excellence.
Apple Inc. Strategy Facts

Current Business Strategy
Apple adopts a differentiation strategy with its distinctive marketing campaigns that position itself as a hip alternative to other brands in the industry. Despite being a premium brand that is capable of commanding high price margins, Apple is still able to undercut its competitors pricing with the latest iPad 2 release by leveraging its balance sheet and its position as one of the largest buyers to secure components at low prices. This further gives Apple a competitive advantage.
Generic Competitive Strategy
Apple is pursuing a broad differentiation strategy. Apple differentiates by offering high-quality, exceptional design, and personalized service. The scope of their strategy is broad targeting customers ranging