Analysis of Online Shop Systems

Topics: Online shopping, Electronic commerce, Web search engine Pages: 60 (17436 words) Published: August 27, 2013
Fachhochschule Gießen-Friedberg (University of applied Sciences) Fachbereich 06 MNI (Mathematik, Naturwissenschaften und Informatik)

Diploma thesis
for obtaining the academical degree Dipl. Informatiker (FH) in the period of September the 1st 2007 till February the 1st 2008

Analysis of Online Shop Systems

by:

Sebastian Berg Leipziger Str. 12 35463 Fernwald Steinbach
Matrikel-No.: 719948 Referee: Prof. Dr. Peter Kneisel Co-Referee: Prof. Dr. Bodo Alexander Igler

2

Table of Contents
Abstract.....................................................................................................................5 1 Introduction............................................................................................................7 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 Motivation......................................................................................................................7 Task breakdown..............................................................................................................7 E-Commerce...................................................................................................................9 Why to use E-Commerce..............................................................................................10 Market situation............................................................................................................12 Advantages of online shops..........................................................................................13 Architectures.................................................................................................................15 Catalogs........................................................................................................................15

2 Eligibility criteria.................................................................................................17 2.1 Requirements................................................................................................................17 2.1.1 Setting/adapting objectives.................................................................................17 2.1.2 Accurate choice of the platform..........................................................................19 2.1.3 Clarity.................................................................................................................19 2.1.4 Usability..............................................................................................................21 2.1.5 Search functionality............................................................................................23 2.1.6 Security...............................................................................................................25 2.1.7 Service................................................................................................................28 2.1.8 Customizing........................................................................................................29 2.1.9 Conclusion..........................................................................................................30 2.2 Certification..................................................................................................................31 2.2.1 Trusted Shops......................................................................................................32 2.2.2 TÜV-Süd (www.safer-shopping.de) ...................................................................33 2.3 Ten rules of online selling............................................................................................35 2.4 Integration....................................................................................................................35

3 Evaluation.............................................................................................................38 3.1...

Bibliography: [TÜV_SÜD] [UM07]
[WIKI_KISS] KISS principle; wikipedia.org, 2007; http://en.wikipedia.org/wiki/KISS_principle (reviewed on November, 21st, 2007) [WIKI_L_T] The Long Tail; wikipedia.org, 2007; http://en.wikipedia.org/wiki/Long_Tail (reviewed on 2007, Oct
[WIKI_MAYA] MAYA-Prinzip; wikipedia.org, 2007; http://de.wikipedia.org/wiki/MAYAPrinzip (reviewed on November, 21st, 2007) [ZÖL01] Zölzer, Henrik - Erfolgsfaktoren von Online-Shops, 2001;
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