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An Analysis of Segmentation, Targetting and Positioning Strategy of Ipod – Apple

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An Analysis of Segmentation, Targetting and Positioning Strategy of Ipod – Apple
AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD – APPLE

Contents

Executive Summary_____________________________________________3
Situation Analysis
-Market Analysis_______________________________________________3
-Product Analysis_______________________________________________4
-SWOT Analysis_______________________________________________ 4
-Competitor Analysis ___________________________________________ 5
Marketing Objectives____________________________________________6
Identifying Target Market
-Selecting Target Market_________________________________________7
-Target Market_________________________________________________7
Developing Marketing Strategies
Marketing Mix:
-Product_____________________________________________________
___7
-Price_______________________________________________________
___8
-Promotion___________________________________________________
___8
-Place_______________________________________________________
___8
Implementing the Marketing Plan____________________________________9
Monitoring and Controlling
-Developing a Financial Forecast____________________________________10
-Comparing actual and planned results________________________________11
-Revising the marketing strategies____________________________________11

Appendix A_____________________________________________________12
References__________________________________________________
____14

Executive Summary

The focus of this report is on new Apple Ipod product that has created increasing demands in various outlets.
This product allows consumers to download not only their favourite music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings.
This report is for Apple to give a brief description of this product. Within this marketing report there is an insight of the situation analysis of this product,


References: 1. www.apple.com 2. www.apple.com.sg/ipod/ 3. http://en.wikipedia.org/wiki/IPod 4. www.appleinsider.com/article.php?id=1413 5. reviews.cnet.com/4520-6450_7-5067456-1.html 6. www.marketingprofs.com/ea/qst_question.asp?qstid=6530
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