A Comparison Of Apple, Disney And Chick-Fil-A

Question 1 Some companies use items that increase their brand name. A brand is a symbol or sign that gives identification of a product and brings out a difference among competitors. The three brands which are believed to have the strongest likelihood of remaining a source of advantage in the 21st century are Apple, Disney and Chick-fil-a.
1. Apple A huge collection of computers and products of electronics used by consumers such as television adapters, music players, smart phones and tablets are offered by Apple. These products bring factors such as innovation, strength of the brand, strategies of premium pricing and management of supply chain which gives them an advantage of competition. Apple encourages loyalty of customers by offering the sharing between its diverse products. Similarly, its iPads are now used in the
Apple expands its revenues by offering products such as iTunes online using various languages from 126 countries making it constantly grow. Chick-fil-a gives orders of catering online using the internet whereby customers choose meals from the menu list. They either pick them up or get delivered to them. Therefore, this action of ordering catering online increases sales in general. Disney makes use of the internet in selling tickets to lodgings, hotels and theme parks. On the other hand, it sells videos, movies, music and games online. Experience has been created through this where parents and their kids feel safe and comfortable using the products online. Many customers are prone to use the internet in purchasing and researching than they could go to the restaurants or store. Therefore, brands should be capable of offering many products online because customers are very busy. This implies that only the internet gives them a good opportunity to be online every