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Advertising's Fifteen Basic Appeals Summary

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Advertising's Fifteen Basic Appeals Summary
Fowles describes in his article “Advertising’s Fifteen Basic Appeals” that appeals are special exercises highlighting inner variables to relate their products to individuals. There are suppositions about hidden personalities which advertisers try to impart by means of emotional claims. It is assumed that individuals, stroll around with numerous unfulfilled desires in their brains. Vulnerabilities, freedom from external force, apprehension and security are continually rising and looking for solutions. These mental urges empower individuals which advertisers exploit
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