Advertisement Analysis Essay

Topics: Advertising, Regulatory Focus Theory, Persuasion Pages: 3 (978 words) Published: March 5, 2013
J. E.
College English
Advertisement Analysis Essay

Analysing and Interpreting Ads

Analyzing an ad is a process of figuring out what the writer of the ad wants you to think of the product they are trying to sell you. Whether it’s the perfect picture of what you may look like when after using the item or a warm feeling created by the images, colors and textures within the ad persuades the reader to buy. How you interpret the advertisement can all depend on what is going on in your life at the time you read it. Let’s say you had an accident that left you with a scar and you see an ad for a cream that diminishes scars and marks. You would definitely consider buying the cream depending on how it is advertised. If they show incredible results, along with things that help it to be more believable (like FDA approval signs, etc.), you would certainly buy it. I have chosen to analyze an ad for baby formula. Depending on the information in the ad, I will describe it’s how believable it is and whether or not I would consider feeding this formula to my own baby.

After reading the ad and looking closely at its pictures and suggestions, I found that the ad is pretty convincing, although it’s missing some very important persuasive information. The ad itself shows a baby, happily playing with a toy. This baby could be no older than six months old. The ad explains how this particular Enfamil formula helps with cognitive development, motor skills and communication. These are the things, according to the ad, that pediatricians look for in healthy growth and development in babies. The ad also states that there is an important protein, called DHA, in the formula which is important to newborn brain development. Along with that information the formulas packaging looks very good. That’s one of the most important factors in advertising. It makes the brand a name brand. A recognizable brand by anyone, which makes more people look at it and buy it.

This ad uses persuasive...
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