Jib Fowles Advertising's Fifteen Basic Appeals

What if I said that the decisions someone makes are often made for them and that they unconsciously get persuaded to do things through the simple act of watching television or by even just driving around. That is the power that companies have on people through their advertisements. Whether someone watches television, sees billboards or looks at magazines, they are all covered with advertisements. Companies, like Carl’s Jr., often send hidden false promises in their advertisements in order to target a specific group of people. These promises are often promises of change. In “Advertising’s Fifteen Basic Appeals”, Jib Fowles states that, “ by giving form to people’s deep-lying desires, and picturing states of being that individuals privately yearn for, advertisers have the best chance of arresting attention”. Some of the appeals that Carl’s Jr. uses in their burger advertisement in order to attract more customers, is the advertisement’s texts colors, and models. Carl’s Jr’s Spicy Six Dollar Burger advertisement uses sexual appeal and the psychological needs appeal in order to attract young men and middle-aged women and get them to buy their product. One of the most direct appeals that Carl’s Jr. uses in their advertisement are words in order to
burger advertisement therefore attracts people through the sexual appeal and psychological appeal by using words, colors and models to target young men as well as middle-aged women through sex and personal dreams. In this advertisement, men might believe that if they eat the burger they will not only get a hot female but also they might also have an ego boost. This advertisement also attracts women but making them think that they can obtain a hot body if they eat this burger and that they can maintain that body and look great. This is a lie however since neither men nor women will obtain these goals. Since the subconscious is what controls the mind, this advertisement works well in attracting a big