INTRODUCTION There are many ways of advertising a product or service, Television commercial is one of them. In present age, advertisement and television are part and parcel of each other. Electronic media has been explored in a great range by the help of advertisement. Advertisement also comes out with a huge success by using the popularity of this media. Advertisement means a public promotion of any product or service. In today’s world, advertising is considered most vital promotional tool.
According to Philip Kotler, “Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified person.” If we look at the history we come to know that, the very first television ad appeared on July 1, 1941 during a baseball game on a local New York channel. It was a 10-second ad which advertised Bulova watches and cost only four dollars; it completely revolutionized television! Because of the huge success of Bulova advertisement, other companies started to realize that
References: Jewler A. J. (1985), “Creative strategy in Advertising”, (2nd ed.) Wadsworth Publishing Company Wainwright C Kotler P., Armstrong G., Agnihotri P. Y., Haque E. U. (2011), “Principles of Marketing”, 13th ed. (363-366) Pearson Publication Web links: http://www.qualitylogoproducts.com/lib/history-of-tv-ads.htm#ixzz2EEq2b2I8