Valentine's day advertisments

What is an advertisement? An advertisement can be used for many things such as trying to sell a product, capture on audience’s attention, portray the ideal man or woman, advertisements are merging all of those forms of communication into one. Throughout the world, customers can see many different printed advertisements, commercials and other forms of sales pitches to learn what the current trends are in society. For instance, Valentine’s advertisements are seen all over the place during the month of February. The Valentine’s advertisements such as “Fashion, Chocolates & Flowers and Fragrance” are target at teen and adults group. However, different types of advertisements will convey different meaning and messages, either hidden or visible. Love from bottom to top basically referred as couple wear. There are two advertisements that showed the similarities and differences. The similarities are the brands, figures, moods, themes, products and language whereas the differences are background and action. Both of the advertisements were advertised mainly to focus the buyers to wear couple denims during Valentine’s Day or any day. The first similarities that could be found from the two advertisements are the Calvin Klein’s brand. Calvin Klein jean is a very popular brand in United States of America. There are two figures from each advertisement. Both of them are male and female and they were believed to be couples from the way they posed. Third similarities are the romantic moods that were created through the actions from both lovers. Apart from it, sensual mood can be felt due to the grey background colour and the facial expressions that were shown from both of the couples. Besides that, Passion and romance are the theme for the advertisements because lots of hugging can be visualised from both advertisements. The theme is the main key to make people to understand the concept of the advertisement. People will know right away