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Satisfactory Essays
Name
Class
Short Paper 2.2
13 May 2***
Case Study: The Change
Big name brands are taking over the world, making people purchase their merchandise because their favorite celebrity is wearing it or because their favorite sports team is being sponsored by them. As for me Nike is my favorite brand because it has many ways on fitting their merchandise on me and not only does it help me with athletics but it also has many encouraging advertisements. The Nike advertisement that I chose encourages people to be the best that they can be just by using six simple words. My advertisement shows a helmet being held from the University of Oregon Ducks football team and the text next to it says “Everyone Loses Games. Few Change Them”. Explicitly the advertisement is telling people that you will lose a game, or a match sometime in your life but no matter what some people will be those that change that game. It features the University of Oregon football team one of the top ranked teams in College football, they are one of the top contenders to win the National Championship every year but as soon as they begin to lose or go down in a game then they have their star players step up to change the outcome of the game. But something that is not good about this ad is that it misuses the picture, a different picture would have been more moving and helped with understanding the meaning of the text really means. I really do think that this picture is really inspirational due to the real meaning of what the text is saying. What I got from the text is that you need to believe that even though you are going to lose a game be the player that can make a change about how you take the loss. This advertisement could have been taken many different ways by its viewers than the creator had originally intended; however the creator of this ad was just trying to advertise the college team that they were sponsoring. In the ad it shows how dedicated the school is to Nike because it shows that he is

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