Case Study: Business Morals and Ethics

Topics: Ethics, Corporation, Morality Pages: 6 (1149 words) Published: June 29, 2013
Case Study #2 The “White Coffin” Dilemma



Story Outline
• Aminah, quality senior manager of Good Food Packaging S/B (“the Company”) which manufacture polystyrene, plastic & foam food container in SK. • Recently, she been told & found that her company‟s product will cause adverse effect to human health. • She now very much concern with this issue, and management of the Company also been notified. They want Aminah to just „close one eye‟ and not reveal to anyone.



Ethical / Legal
• Whether Good Food Packaging Suppliers should continue their business that will harm human health. (Manufacture of polystyrene, plastic and foam food containers.) • Whether Aminah‟s actions to discuss with the management pertaining the harmful products giving the right pressure to the managements? • Whether Management decision to ignore the negative impact of the product to the customers‟ health since there has no enforcement of rule and regulation by authority? • Whether ethical for the management to instruct Aminah not to revealing the facts even though they fully aware of the negative impact of the products? • Whether ethical if Aminah decide to neglect the management order?



• Refer to the customers confidence issues, management does not take the ethical responsibility to ensure that customers are treated fairly and that no harm comes to customers as a result of using the company‟s polystyrene. • Customer confidence issues are revolving around fairness, honesty and respect for others in this dilemma. Customer relationships cannot survive without trust. • The conflicts of interest arises when Aminah continue to reveal the impact of polystyrene that has separated her interests from what the business dealings. • The managements has not overcome the potential conflicts of interest if continuing providing polystyrene to the customers.



Aminah’s responses in this case:
• Refer to Virtue concept, Aminah emphasizes her individual moral standards and her obligation to act as a high integrity Environment Quality Senior Manager.

Within the professional community, she has been putting her efforts to develop the ethical norms and standard of conducts. Description ● Focus more on the integrity of the moral actor than on the moral act itself. ● Considers primarily the actor's character, motivation and intentions. ● Character is very much defined by one's community Related Isssues Amirah thinking of reveal the relative facts externally to the ministry WHY? To perform the obligation of

Theory Virtue Ethics

● Useful in determining the ethnic of an individual who moral and integrity work within professional community that has well developed norms and standards of conduct GSM 5131 BUSINESS LAW & ETHICS 5

Con’t: • Refer to Utilitarianism concept, Aminah is required to consider the management decision under majority votes to give the priority to the benefits of remaining polystyrene as the main sources of company revenue because white coffins issues was considered just rumors without strong justification from authorities. Thus, it promotes the greatest good for the greatest number which assumed to be the best solution at this moment. Theory Utilitarianism Description ● Focus on consequences- attention on the result or consequences of the decision or action Related Isssues Management of the company decided to "close one eye"

* principle of utility -ethical decision should maximize WHY? benefit to society and minimize harms. More good consequences than bad. Continue produced polystyrene will give more benefit than cost and polystyrene were main sources of revenue for company. GSM 5131 BUSINESS LAW & ETHICS 6

Contd… • Aminah could be a potential Deontologist. Even though she has reached an understanding with her management to discontinue...
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