Chipotle Is Closed For Lunch Today Case Analysis
What is the story?
The article states how all Chipotle restaurants across the nation have been closed on February 8, 2016 in an effort to educate and enforce new safety procedures and food preparation procedures. This is in response to numerous incidents of E.coli in the food last year. Chipotle hopes to regain the trust of its customers, and regain their reputation as a safe, environmentally friendly, and tasty restaurant.
What did the managers do?
It is stated that ‘significant steps’ have been made to improve the safety of the consuming the food served at Chipotle. It is unstated what most of these steps are. They have also closed all 1000+ of their restaurants for an entire day to educate staff about the changes.
What management …show more content…
If your food is harmful to your customers, the customers won’t want to eat your food anymore. Having dangerous food is also a good source of having lawsuits filed against you. Source: http://www.entrepreneur.com/article/270569
Why Chipotle Is Closed for Lunch Today
FEBRUARY 8, 2016
In response to a string of E.coli incidents, Chipotle today will keep its more than 1,000 locations across the country closed until 3 p.m.
During this time, staff are going over changes in food preparation and safety procedures, the company announced last month.
"Over the past few months we have taken significant steps to improve the safety of all of the food we serve, and we are confident that the changes we have made mean that every item on our menu is delicious and safe," a Chipotle spokesperson told CNN.
Executives also hope the move will help Chipotle reestablish its reputation as a safe and environmentally friendly establishment, which it had successfully accomplished for a short time after it adopted non-GMO products, impressing investors as stocks soared.
Related: After Numerous Health Incidents, Chipotle Has a Big Perception Problem
The effort was met with a hardcore marketing campaign featuring phrases such as “Get antibiotics from your doctor, not your
The article states how all Chipotle restaurants across the nation have been closed on February 8, 2016 in an effort to educate and enforce new safety procedures and food preparation procedures. This is in response to numerous incidents of E.coli in the food last year. Chipotle hopes to regain the trust of its customers, and regain their reputation as a safe, environmentally friendly, and tasty restaurant.
What did the managers do?
It is stated that ‘significant steps’ have been made to improve the safety of the consuming the food served at Chipotle. It is unstated what most of these steps are. They have also closed all 1000+ of their restaurants for an entire day to educate staff about the changes.
What management …show more content…
If your food is harmful to your customers, the customers won’t want to eat your food anymore. Having dangerous food is also a good source of having lawsuits filed against you. Source: http://www.entrepreneur.com/article/270569
Why Chipotle Is Closed for Lunch Today
FEBRUARY 8, 2016
In response to a string of E.coli incidents, Chipotle today will keep its more than 1,000 locations across the country closed until 3 p.m.
During this time, staff are going over changes in food preparation and safety procedures, the company announced last month.
"Over the past few months we have taken significant steps to improve the safety of all of the food we serve, and we are confident that the changes we have made mean that every item on our menu is delicious and safe," a Chipotle spokesperson told CNN.
Executives also hope the move will help Chipotle reestablish its reputation as a safe and environmentally friendly establishment, which it had successfully accomplished for a short time after it adopted non-GMO products, impressing investors as stocks soared.
Related: After Numerous Health Incidents, Chipotle Has a Big Perception Problem
The effort was met with a hardcore marketing campaign featuring phrases such as “Get antibiotics from your doctor, not your