competitors? First‚ Zipcar has a very user friendly website and app that allows customers the ability to find a car within a short distance‚ choose which model of car he wants‚ and reserve the car. When a car is rented through Zipcar‚ the insurance and gas cost are already included in the rental price. Other car rental companies have centrally located branches that may be far away from the customer and/or difficult to travel to. This is a very important difference since most customers are renting a
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1. Executive Summary Zipcar‚ a self-service car company with the largest active membership base of any car-sharing service in the United States‚ is facing a problem with the availability of the vehicle at appropriate time. This situation arises when the customer failed to return its car on time and the next customer is waiting at the parking spot with no car to drive despite following proper procedure in reserving a car online. I have determined that I must investigate and reach recommendation
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Customer Relationship Management (CRM) Learning Objectives Define CRM; Understand the importance of CRM; Explain the determinants of CRM and the key stages in its development; Discuss the main functions and various models of CRM; Explain the role of salespeople as relationship developers Discuss the management of customer relationships. Customer Relationship Management (CRM) What is Customer Relationship Management (CRM)? CRM is “the development and maintenance of mutually beneficial
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related to management information systems (MIS) that you derived from this case. In the Zipcar case study‚ there was no particular strategic implication related to management of information system that could be derived from because IT was perfectly used to maximize Zipcar’s business advantage that brought advantages to both customers and the company’s bottom-line profits. By smartly use of technology‚ Zipcar was able to provide convenient and reliable access to on-demand transportation‚ making mobility
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Zipcar: Refining the Business Model Zipcar is attractive to the investors because it has a good business model. There are 9 building blocks for a successful business model: Customer Segments. Zipcar targets at the people who do not want to own a car but occasionally wants the convenience to use a car in the urban locations‚ where there is a dense base of potential users‚ parking was expensive‚ and the need to drive is limited. In Unite States‚ this market is large and virtually untouched. Value
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Response of ZIPCAR By Yongjun Zhao Submitted to Dr. Keith Harman Oklahoma Baptist University International Graduate School in partial fulfillment of the requirements for CIS_5203 Information Technology 24/03/2011 OVERVIEW This is an interesting‚ short case about how a new type of rental Car Company is able to operate in a completely new business model‚ as compared to other rental car companies‚ and embrace Web 2.0 technologies to gain further competitive advantage. The main
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Activity 3: Click vs. Brick (1 page limit: use approximate space provided) |Name: | | |Student Number: | | |Tutorial day and time: |
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1. What are the challenges facing Zipcar? Two prominent challenges that Zipcar faces currently are: Internal organizational challenges due to Merger with Avis – A merger between 2 companies of different size‚ values and culture always possess some challenges along with benefits. 3 potential challenges due to this merger could be - creating cultural synergies between a large conglomerate with established business practices with a relatively small entrepreneurial organization with innovative ways
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| Report to the Management:A Strategic Analysis of Zipcar | | | Student ID Number: 0898244‚ 0889876 | 11/30/2011 | Table of Contents 1.0) Abstract………………………………………………………………………...2 2.0) Introduction…………………………………………………………………….3 3.0) PESTEL Analysis…………………………………..……………..…………...4 4.0) Five Forces………...……………………………..…………….…..…………..6 5.0) Three Generic Strategies.……………………………..……………..…………8 6.0) Strategy Direction……………………………………………………...……..10 7.0) Value Chain Analysis…………………………………
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Zipcar executive summary As the traffic problem getting more serious in dense cities these days‚ more people tend to use public transportation systems instead of private cars. However‚ people are also need to drive to destinations for some reason occasionally. So‚ Zipcar targeted on this market in urban areas‚ and obviously‚ this market is potentially large and relatively untouched in US. The high parking expenses and limited drive needs in cities are the points to attract customers. Unlike other
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