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Customer Buying Behavior

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Customer Buying Behavior
Activity 3: Click vs. Brick (1 page limit: use approximate space provided)
|Name: | |
|Student Number: | |
|Tutorial day and time: | |

|List the products that you have searched for information online in the past 12 months and BOLD those you actually bought online. |
|Sports outfits (Real Madrid Football Club Away Kit) |
|Play Station video games Pre-Orders (Fifa 14, GTAV, Batman Arkham Origins) |
|Furniture (Office Chair) |
|Mobile phone devices (iPhone 5 and Samsung S4) |
|What other product categories are often bought online? |
|Entertainment Products such as Movies and Musical CDs/DVDs |
|Air Passage such as Tickets and frequent flyers Miles |
|Books and Textbooks such as Amazon.com |
|Health and Diet Products such as Protein Concentrate and diet formulas
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